Be­hind The De­sign

The Ideal Home and Garden - - News Watch -

In­spi­ra­tion be­hind the brand?

With splen­dour and luxury as the key words for the de­signs and in­spi­ra­tions drawn from Asian, colo­nial and re­nais­sance aes­thet­ics, the de­signs blend the vin­tage and the con­tem­po­rary to cre­ate pieces that are right at home in a mod­ern luxe decor.

The col­lec­tions re­flect?

The col­lec­tion re­flects my fas­ci­na­tion for bring­ing in ‘In­di­aness’ to con­tem­po­rary fur­ni­ture de­sign.

The make in In­dia range in­cludes?

So­fas, lounge chairs, cof­fee ta­bles, peg ta­bles, con­soles and din­ing sets. It com­prises of a com­plete range.

Mo­ti­va­tion be­hind the brand?

Kolkata has been fa­mous for Fash­ion. I was keen to launch a fur­ni­ture brand that rep­re­sents au cur­rant styles with fi­nesse. Was truly mo­ti­vated to do so by my wife Sweta.

Your nor­mal work day is like?

De­sign­ing for projects, de­sign­ing prod­ucts, se­lec­tion of ma­te­ri­als, mood boards, in­ter­act­ing with dif­fer­ent peo­ple. It all keeps me very hap­pily oc­cu­pied and I en­joy it.

What cheers you up at work?

See­ing a hand sketched de­sign com­ing to life, and when my son drops by to give me a sur­prise.

The best part about your job?

Each day could start with a fresh de­sign prospec­tive - there’s some­thing ex­cit­ing to look out for ev­ery­day.

Name a col­lec­tion that you love the most?

Our col­lec­tion that’s in­spired from spring flow­ers. Asian sen­si­bil­i­ties - eclec­tic bloom.

Ajay Arya, Prin­ci­pal De­signer, Ochre at Home

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.