THE IT STORE

Bring­ing to­gether lux­u­ri­ous, eclec­tic in­flu­ences from around the world, cre­at­ing new con­nec­tions with the In­dian cul­ture; as well as an aes­thetic re­sponse with the In­dian con­tem­po­rary is Beyond De­signs style of work

The Ideal Home and Garden - - Contents -

Check out Beyond De­signs new store at MG Road, New Delhi

BBeyond De­signs has launched their new flag­ship store on MG Road, New Delhi. The 8,000 sqft bright-luke space show­cases a se­ries of care­fully cu­rated vi­gnettes, all meant to mimic ele­gant liv­ing set­tings. It has an in­di­vid­ual flavour, which is an amal­ga­ma­tion of in­ter­na­tional el­e­gance and con­tem­po­rary so­phis­ti­ca­tion, and has been de­signed by founder Sachin Gupta and wife Neha Gupta. The al­lur­ing am­bi­ence of the new space has been created with much sen­si­tiv­ity, pro­fes­sion­ally lit and art­fully ac­ces­sorised. The dis­play ex­per­i­ments with shapes, forms and sur­faces to bring to life var­ied in­flu­ences: art deco, graphic fu­tur­ism and lyri­cal deca­dence. The mood of the col­lec­tion ap­peals to the tac­tile senses of as­sumed clien­tele. As a cus­tomer you can ex­pe­ri­ence bet­ter fur­ni­ture in a truly com­pre­hen­sive setting. The store is a unique walk through con­cept, show­cas­ing a for­mal liv­ing room, din­ing room, bar lounge, bed­room, and bath­rooms along with an exclusive area ded­i­cated to ac­ces­sory shop­ping; and a beau­ti­ful 52 seater cafe with a pri­vate din­ing area.

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