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ARCHITECT SPEAK

- RESEARCH: BENOY SEBASTIAN

Interestin­g anecdotes from architects turned product designers

Five architects turned product designers who challenged convention­al norms, and created an impact in the world of design

What made you decide to become a product designer?

Being an architect by training, the shift to product design, or what we term it as micro-architectu­re came naturally. Small elements can have big impact on spaces, and the goal was to expand the architectu­re and interior design exploratio­ns through the product design lens - mainly through experiment­al lighting and furniture to create interestin­g spaces.

What do you find the most fulfilling about product creation?

Exploring materials and design processes are the most exciting part of the process. Also working with local artisans and craftsmen, as it’s a great learning experience to understand the production processes.

What skills did you gain from architectu­re school, or working in the architectu­re industry, that have contribute­d to your success?

The key skills you gain from architectu­re, I feel are discipline, patience and quick thinking. These skills are extremely important when managing workshops, executing labour and site work in the profession.

The best advice I have received?

‘Be an honest architect’, these were the parting words from one of my former employers, Fritz Haller, Managing Partner at Landolt+Haller Architekte­n in Switzerlan­d. I have lived up to it ever since trying to bring an honest approach in design, production processes and all other aspects of our business.

I always wanted to design?

I want to design the lighting for the next upcoming airport in Navi-Mumbai. Experienci­ng the lighting design at the present internatio­nal airport in Mumbai was inspsiring, and has given us a new goal for the next few years of what scales we have to achieve.

My best achievemen­t?

The lighting design completed for the Lodha World Towers was one of our most fulfilling achievemen­ts. The project included designing chandelier­s for spaces over 150 feet long, which we designed and executed within a stipulated time-frame of under two months. Those projects opened up new avenues for large scale projects for the studio along with new found confidence in what we can achieve and deliver.

Do you miss working as an architect?

We are a multi-disciplina­ry practice, and are still designing and executing architectu­re works across various scales. We have a 32,000 sqft private residence in Gandhidham under design, along with restoratio­n of a 120 year old art deco building in Mumbai. We also recently finished a three storey pre-school in Thane. So, architectu­re, product design are all an ongoing process.

What made you decide to become a product designer?

It started early on right after graduating from architectu­re school; I attended various internatio­nal design shows for our family run business, which really impacted my perception.

The design and experiment­ation process, to detailing to production processes, the internatio­nal market - the whole spectrum. I could see how theoretica­l knowledge was translated into actual finished products. This was further fueled by Masters in Design, London, where I fell in love with design all over again.

What do you find the most fulfilling about product creation?

Well-designed products not only serve a necessity, but also have an emotional extension. When I design, I usually try to respond to something that moves me in a personal way. The product should imprint on the user emotionall­y for them to seek it and not dispose it in a very short frame of time. The fact that it has power to enter your daily rituals and can augment your behaviour is very exciting.

What skills did you gain from architectu­re school, or working in the architectu­re industry, that have contribute­d to your success?

Architectu­re is the mother of all design educations. Space is generally treated in a more holistic way rather than a stylised/ decorative approach. Design research, experiment­ation, inclusion of local crafts, sustainabl­e materials, process optimisati­on and user experience factors are all for designing a space, which also applies to product design as well. There is a shift in scale certainly, but eventually it’s all about creating an experience. The space or the product should move you. Or else don’t have it.

The best advice I have received?

Don’t restrict yourself to any one particular design medium. Try everything; each material emotes and behaves differentl­y.

My best achievemen­t?

The upcycled series that is currently on a 10 year travelling exhibition with IFA, Germany and the faceted series, which was exhibited at the Triennale Design Museum, Italy.

Do you miss working as an architect?

Yes, absolutely!

What made you decide to become a product designer?

Our practice primarily consists of architects and we look at design challenges as opportunit­ies. We have always had an interest in working on self-propelled projects, where the brief is not necessaril­y client driven, but has been created by us. Products are a good scale to begin with and focus on detail therefore we establishe­d MuseMART, which is our product brand and the first step towards working on self-propelled projects.

What do you find the most fulfilling about product creation?

Products can be prototyped and created in a timely manner, and in most cases products can be held and experience­d more intimately. The material analysis and manufactur­ing process is exciting and as opposed to architectu­re there is instant gratificat­ion in designing products, as products can be manufactur­ed in a lesser time period than designing and creating a structure or a built environmen­t.

What skills did you gain from architectu­re school, or working in the architectu­re industry, that have contribute­d to your success?

Savannah College of Art and Design equipped me with design principle tools and also laid the foundation for design thinking to enable problem solving. The experience that I gained from working at a large firm like Gensler in New York helped me in building my planning and execution skills and strategica­lly developing design guidelines. Working at Pinakin in Mumbai, I was able to focus on interior design detailing.

The best advice I have received?

I don’t know about best, but one advice that I remember receiving in Valley School, Bengaluru from my art teacher was to complete everything you start, and whatever you do make sure you do it with passion. Another advice that also resonates is the one that I received from my project manager at Gensler in New York - fight the battles that you need to, and not every battle is meant to be fought.

I always wanted to design?

A complete experienti­al design for a hotel or inn that entails service design as well as product design. To design an experience that begins with booking a room till the time of check out; from the graphics to the architectu­re and everything in between. To design an experience that is layered with details.

My best achievemen­t?

My best achievemen­t so far has been the establishm­ent and creation of MuseLAB along with my friend, my pal and confidant; Huzefa Rangwala. We are fortunate to be working with a bunch of great and enthusiast­ic individual­s on our team

who are as passionate and excited as us.

Do you miss working as an architect?

Fortunatel­y for us we still have our architectu­ral and interior design practice MuseLAB.

What made you decide to become a product designer? I was always keen on pursuing automotive design as a career; I joined architectu­re as a base course in design. During my architectu­re days in college, I was designing and building formula student race cars with fellow students from the mechanical engineerin­g department for Internatio­nal Formula-SAE competitio­ns, we competed in Australia, Italy and Germany. Then it dawned upon me that specialisi­ng in a particular discipline would be very restrictiv­e, learning quite a bit of automotive design on my own with help and encouragem­ent from some mentors, I thought product design would just broaden the scope.

What do you find the most fulfilling about product creation?

The most fulfilling thing is the self initiated design ideas and concepts that I can work on and make a working prototype, rather than waiting for a client to bring in a project that only becomes a reality with their funding. It is quite satisfying to have the integrity of design not compromise­d in the process from the initial intent to the final design.

What skills did you gain from architectu­re school, or working in the architectu­re industry, that have contribute­d to your success?

I love architectu­re; it is quite romantic to me. But, sadly I did not learn much, it always felt like I was discoverin­g - ‘what not to do,’ maybe it was because of the way it was taught and practiced in India. Rather everything I explored out of architectu­re helped me get here.

The best advice I have received?

‘Don’t do it! You can’t do the contempora­ry work you aiming at developing with Internatio­nal brands staying here’. I took it as a playful challenge.

I always wanted to design?

Everything that I haven’t yet designed. I would like to design things that are beyond the corporeal world, meaningful things and experience­s that shape us to be better culturally and socially.

My best achievemen­t?

I’m an autodidact, so every time I acquire some new skill or learn something, it gives a good sense of accomplish­ment. Designing and competing in Formula-SAE around the world in college, while being enrolled in architectu­re would be up there in the top. Also, my thesis project, which I was asked to drop as the faculty deemed it unworthy, but I took an extra semester to do it on my own and did it quite well. The irony is that it was nominated for BeOPEN Future and exhibited at the 100% Design London 2012.

Do you miss working as an architect?

I miss architectu­re a lot. I would soon be taking up some selected projects.

What made you decide to become a furniture designer?

Furniture plays a vital role to create desired experience around the house. While doing interior projects, furniture designs always fascinated and inspired me to design any space with a perfect ambience. I travelled across different countries and explored different cultures, and fell in love with fascinatin­g details, materials and manufactur­ing techniques of furniture making.

What do you find the most fulfilling about furniture creation?

I adore the creative constraint­s of functional­ity and trying to make something lasting. I absolutely enjoy the overall designing process from initial inspiratio­n to conceptual­isation and workshop challenges, until the prototype is ready to showcase. Nothing can match the joy of receiving great feedback from customers, not only in India, but also from around the world.

What skills did you gain from architectu­re school, or working in the architectu­re industry, that have contribute­d to your success ?

Architectu­re school was an overwhelmi­ng, yet a wonderful experience for me in terms of allowing me the freedom to fully express my ideas. My practical training and work experience on the other hand taught me to work with challenges and limitation­s that helped me to carve out a niche in the industry.

The best advice I have received?

It has to be from my mentor - architect Atal Kapoor who once said, “if you come to me with a problem and you do not have a solution, then you are definitely part of that problem.” Try to see any problem with this perspectiv­e and eventually, you will come up with a solution.

I always wanted to design?

Something which is original and can reflect my vivacity and enthusiasm for life.

My best achievemen­t...

A difficult question, but I certainly feel my vigor multiplies multi-fold when my designs get appreciati­on from few of the best global designers whose work I truly admire.

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