Be­hind The De­sign

The Ideal Home and Garden - - News Watch -

In­spi­ra­tion be­hind Wel­spun- Spa­ces de­sign?

Spa­ces as a brand stands for thought­ful­ness. It is all about a right mix of com­fort, style and in­no­va­tion.

The col­lec­tion re­flects?

Each col­lec­tion is dif­fer­ent and unique in its na­ture. We draw in­spi­ra­tion from na­ture, lo­cal and global art, the lat­est trends and an un­der­stand­ing of dif­fer­ent styles and tastes.

Work­ing with ar­ti­sans?

We work with ar­ti­sans for our brand SPUN. Ev­ery piece is a fu­sion of tra­di­tional pat­tern that has a unique story to tell.

How do you fuse ur­ban with ru­ral de­sign?

We keep in mind the re­quire­ments of both seg­ments of the con­sumer that buys our prod­ucts. Our col­lec­tions al­ways keep in mind what fac­tors af­fect them - aes­thet­i­cally, phys­i­o­log­i­cally, so­cially and emo­tion­ally.

Ide­ol­ogy that is close to heart at work?

The ide­ol­ogy that is close to heart is be­ing thought­ful to the needs of our cus­tomers and also en­hanc­ing their lives through de­sign and in­no­va­tion.

Hard work or smart work?

Both. There is tremen­dous hard work that goes into the re­search and in­no­va­tion that al­lows us to be clever in our work.

Cur­rently work­ing on?

Wrap­ping up the work on our AW18. Work started on SS19.

What brings smile to you?

Per­son­ally, bal­loons and bub­bles! Pro­fes­sion­ally, when cus­tomers buy our prod­ucts.

Look­ing for­ward to?

A few things are in the pipe­line. Can’t re­veal it.

Ash­wini Vaidya Gupte, Head of De­sign, Do­mes­tic busi­ness, Wel­spun In­dia Ltd.

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