Behind The Design
Inspiration behind Welspun- Spaces design?
Spaces as a brand stands for thoughtfulness. It is all about a right mix of comfort, style and innovation.
The collection reflects?
Each collection is different and unique in its nature. We draw inspiration from nature, local and global art, the latest trends and an understanding of different styles and tastes.
Working with artisans?
We work with artisans for our brand SPUN. Every piece is a fusion of traditional pattern that has a unique story to tell.
How do you fuse urban with rural design?
We keep in mind the requirements of both segments of the consumer that buys our products. Our collections always keep in mind what factors affect them - aesthetically, physiologically, socially and emotionally.
Ideology that is close to heart at work?
The ideology that is close to heart is being thoughtful to the needs of our customers and also enhancing their lives through design and innovation.
Hard work or smart work?
Both. There is tremendous hard work that goes into the research and innovation that allows us to be clever in our work.
Currently working on?
Wrapping up the work on our AW18. Work started on SS19.
What brings smile to you?
Personally, balloons and bubbles! Professionally, when customers buy our products.
Looking forward to?
A few things are in the pipeline. Can’t reveal it.
Ashwini Vaidya Gupte, Head of Design, Domestic business, Welspun India Ltd.