The Ideal Home and Garden

Behind The Design

- Devina Singhania, Founder and Creative Director, Le Jahan

1 Inspiratio­n behind Le Jahan?

I have always been interested in packaging. One of the major reasons was the lack of availabili­ty and my strong belief in ‘Make in India.’

2 The collection­s reflect?

The collection­s reflect a grandeur in the mundane and otherwise disposable packaging.

3 Motivation behind the brand?

Born out of necessity and a lack of good quality and tasteful accents.

4 Your normal work day is like?

I love waking up to a working day because it means I will be able to create something that will take someone’s breath away.

5 What cheers you up at work?

When a new product turns out exactly the way you imagined it would and the customer loves it as much as us.

6 Working with artisans?

Yes. We work with a varied set of artisans in several fields from painting to marble to metal-smiths.

7 The best part about your job?

Waking up and problem solving. Creating a customised product for each buyer.

8 Name a collection that you love the most.

Valentines is always a favourite.

9 You are currently working on?

The fall collection. Some new products that we will be launching and some fabulous collaborat­ions with the countries best brands . We are excited.

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