Be­hind The De­sign

The Ideal Home and Garden - - News Watch - Dev­ina Sing­ha­nia, Founder and Cre­ative Di­rec­tor, Le Ja­han

1 In­spi­ra­tion be­hind Le Ja­han?

I have al­ways been in­ter­ested in pack­ag­ing. One of the ma­jor rea­sons was the lack of avail­abil­ity and my strong be­lief in ‘Make in In­dia.’

2 The col­lec­tions re­flect?

The col­lec­tions re­flect a gran­deur in the mun­dane and oth­er­wise dis­pos­able pack­ag­ing.

3 Mo­ti­va­tion be­hind the brand?

Born out of ne­ces­sity and a lack of good qual­ity and taste­ful ac­cents.

4 Your nor­mal work day is like?

I love wak­ing up to a work­ing day be­cause it means I will be able to cre­ate some­thing that will take some­one’s breath away.

5 What cheers you up at work?

When a new prod­uct turns out ex­actly the way you imag­ined it would and the cus­tomer loves it as much as us.

6 Work­ing with ar­ti­sans?

Yes. We work with a var­ied set of ar­ti­sans in sev­eral fields from paint­ing to mar­ble to metal-smiths.

7 The best part about your job?

Wak­ing up and prob­lem solv­ing. Cre­at­ing a cus­tomised prod­uct for each buyer.

8 Name a col­lec­tion that you love the most.

Valen­tines is al­ways a favourite.

9 You are cur­rently work­ing on?

The fall col­lec­tion. Some new prod­ucts that we will be launch­ing and some fab­u­lous col­lab­o­ra­tions with the coun­tries best brands . We are ex­cited.

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