SPECIAL FEATURE
From colour updates to sustainable product line, KE Ranganathan, MD, Roca Bathroom Products Pvt Ltd shares insights on bathroom design trends that are a hit-hit this year
Roca’s bathroom trends 2020
From faucets to tiles, what are the dominating 2020 trends for bathroom?
In current times, bathrooms have drifted away from being functional to aesthetically appealing and connected spaces. From petite powder rooms to sprawling master baths brass and gold finishes, deep soaking bathtubs, integrated lighting system, big framed LED mirrors, shaped tiles, black finishes and fittings will continue to adorn bathroom spaces for the year. Along with this, bathrooms are turning towards earthy tones with warmer hues to give a luxurious appeal to the overall space. Individuals are also opting for minimalistic bathroom designs that can be picked from black, copper, and gold, brushed or shine finishes and tones to make your bathroom last more than just a season or trend. We will also see many gadgets related to music and blue tooth - namely showers and mirrors.
Crisp, cool white to dynamic red, bathrooms are now a place of experimentation too. Do you think colourful bathroom is the next BIG thing?
Bathrooms have definitely become a key focus area while designing or remodelling homes as they now have become an extension of ourselves. Individuals are now opting for various colour combinations in terms of fittings, wallpapers, tiles and lightings that help in making the space stand out. Under various brands for Roca Bathroom Products Pvt Ltd, we do have a vibrant colour range portfolio from black to white and blue to lavender. We have recently introduced the technologically advanced PVD range of
products in ROCA range of faucets. Made using advanced ROCA technology, these faucets are available in variety of colours. Similary the stylish NIGHT LIFE collection for premium category have been a run away success.
What are the new technologies that Roca is working on?
Now with focus on artificial intelligence, augmented reality, and gesture recognition technology, Roca has come up with ‘Roca Protect.’ It is an umbrella of commands, which is handy and tech-savvy, allowing easy operations and makes the space more connected and sustainable. It enables individuals to access bathrooms from any corner and carry them on their devices. It uses Hydration analysis, which analyses body fluids to make one aware about their health and provides wellness intelligence. Introduction of Smart Mirrors is one of the most emblematic technologies of the imagined future bathroom spaces. It transforms the traditional mirror into a digital hub that can display email, weather, calendar and more. This is in the pilot stage of study in the European market, and once established we will launch it across India.
Furthermore, there are multiple products planned for the year 2020 across our entire product range under our various brands – Roca, Parryware, Johnson Pedder and Laufen.
Sustainability is the most talked about subject in all segments. What are the sustainable initiatives taken by the brand in bathroom/product segment?
Keeping in pace with consumer demand, all our new ranges come with smart functionalities and latest designs making them the perfect fit in the contemporary bathroom spaces. The cold start faucets is an innovation designed for sustainability, with water and energy saving capability and zero
CO2 emissions. It allows you to use cold water for daily bathroom rituals with the lever in the center. In addition to saving water, you will be saving energy, as it prevents the boiler from firing up when not needed. Also, the W+W is an integrated concept that combines the washbasin and the WC into a single product. The W+W filters the washbasin water so it can be reused in the toilet. It is a unique, distinct and original design that brings elegance and sustainability to the bathroom.