Colour Trends 2021
Embracing the present moment and the trends taking us into the future that we desire, Asian Paints ColourNext unveils Colour Trends for 2021, the Colour of the Year and the Wallpaper of the Year, offering direction and inspiration for design.
After studying colour and its myriad influences on lifestyle in India, Asian Paints ColourNext, the most prominent authority on colour and design trends in India, unveils the four Colour Trends of 2021 - Habitat, A Home New World, Felicity, Z Futures. Asian Paints ColourNext puts together a comprehensive forecast of colours, materials, textures and finishes for those who design for India since 2003. Along with this, Asian Paints announces the most anticipated, Colour of the Year – CHERISH (also known as the shade Ivy League 7585).
Speaking on ColourNext, Amit Syngle, MD & CEO, Asian Paints Limited said, “The ColourNext trends and Colour of the Year are awaited with much excitement and anticipation every year. Various experts from the field of interior design, architecture, product design, textile and fashion, as well as marketing and technology, scout the country and the globe looking for inspiration and influences that can resonate with an Indian audience at large. While the four new trends, have specially been curated keeping in mind the new life and the distinct outlook towards everything post lockdown, Cherish as a colour is sure to create a wave in the vast and influential world of design and brand marketing.”
The Colour of the Year, Cherish, is a restorative yet effervescent shade that’s both enduring and uplifting. While 2020 taught us many hard lessons and seeking refuge may have been our most natural response, there’s also a need to be present in the ‘now’ and make the best of what it has to offer. Cherish (also known as the shade Ivy League) makes you appreciate the fleeting joys of life. It is a nurturing, humble and fresh colour that restores a sense of balance. The mint green shade, neither too warm nor cold, nudges growth while a hint of blue revitalises one’s mood. Whether it is the creation of beautiful concepts, products, or objects d’art, Cherish is worth celebrating in this moment, and the next moment, and the one after that.