A campaign that aims to expand the safety net for India’s tiger population
A global campaign against illegal tiger trade and poaching was jointly launched by the WWF and Discovery Channel recently, aiming to double the existing tiger population of the world by 2022, which will be observed as the Year of the Tiger, writes Preeti
encourage viewers around the globe to take action to support wild tigers. WWF’s efforts include conservation of additional tiger sites, across all 13 tiger range countries, with rigorous scientific analysis and monitoring of tigers and their prey, as well as advocating for and raising awareness of tiger conservation and eliminating illegal wildlife trade around the world.
“Tiger populations are rising for the first time in a century,” said Carter Roberts, president and CEO of World Wildlife Fund ( WWF). “These numbers reflect the extraordinary commitment of regional leaders and leading philanthropists to double the population of tigers in the wild. We need even more of a movement to accomplish these goals. Discovery’s devotion to conservation and impressive reach can only inspire others to join the cause.”
Most recently, Discovery and the U.S. Wildlife Trafficking Alliance, in conjunction with the U.S. Fish and Wildlife Service, launched an originally created public service announcement narrated by actor Edward Norton encouraging individuals to take action against the illegal trade and purchase of animal products around the world. PSA, the partnership between Discovery Communications and US Wildlife Trafficking alliance, is currently airing in the U.S. and Africa, and will soon appear across Discovery’s networks in Asia.