The Sunday Guardian

‘OPEC and Russia are seeking to manage sentiments instead of supply’

Robert McNally, former top energy advisor in the White House, advises India to strategise its oil policies.

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The gems and jewellery sector plays a significan­t role in the Indian economy, contributi­ng around 6-7% to the country’s GDP. Based on its potential for growth and value addition, Government of India has declared the gems and jewellery sector as a focus area for export promotion. It has recently undertaken various measures to promote investment­s and to promote “Brand India” in the internatio­nal market. India is deemed to be a hub of the global jewellery market because of its low costs and availabili­ty of high-skilled labour, making it the world’s largest cutting and polishing centre for diamonds. The country exports 95% of the world’s diamonds, generating over US$40 billion of revenue from exports, making it the second largest exporter after petrochemi­cals. In the coming years, growth in gems and jewellery sector would be largely contribute­d by the developmen­t of large retailers, as establishe­d brands are guiding the organised market and opening new opportunit­ies. Relaxation of restrictio­n in gold import and reintroduc­tion of low cost gold metal loans are expected to drive the volume growth for jewellers over short to medium term and give a boost to the industry.

The Gitanjali Group is the world’s largest integrated branded jewellery manufactur­er-retailer, with an annual turnover of over $2 billion. The company was establishe­d in 1966 and today its activities are spread across the entire value chain, from rough diamond sourcing, cutting, polishing and distributi­on, jewellery manufactur­ing to branding and retailing gold and diamond jewellery in the country and abroad. The group pioneered jewellery retail revolution in India by launching “Gili” in 1994 and today owns and distribute­s eight out of the top ten jewellery brands in the country including Gili, Nakshatra, Asmi, Sangani and Nirvana. Gitanjali’s extensive network of own stores, shop-in-shops and franchise outlets span across 200 cities and 3,000 points of sale. It has two world-class diamond polishing facilities in India, located at Surat and Hyderabad, while the domestic jewellery manufactur­ing facilities are located at Mumbai, Hyderabad, Surat and Jaipur. The internatio­nal manufactur­ing set-up at Thailand has a total capacity of almost 1 million pieces per month, while the group’s internatio­nal design hub is located at Italy. Over the last two decades, the group has expanded operations in the US, UK, Belgium, Italy and the Middle East, to China, Singapore and Japan. At present, it also owns a large retail chain in the US, Samuels Jewelers Inc, and has acquired a number of brands such as Stefan Hafner, Valente and others in Italy. There are plans for the company’s subsidiary Nakshatra World to raise funds through the IPO route in 2017 and this will translate into improvemen­t of Gitanjali Group valuation to a large extent and also its stock price on the exchanges. The stock, currently quoting at Rs 66, can easily appreciate by 50% in the next one year. Rajiv Kapoor is a share broker, certified mutual fund expert and MDRT insurance agent.

Wh i l e p r i vat e banks have reduced their lending rates, they have not done it in the same proportion as the public sector banks (PSBs). Both the PSBs and private banks have been the beneficiar­ies of large scale, low-cost deposits (triggered by demonetisa­tion) in their current account and savings accounts (CASA), but a bold- Robert McNally, former top energy advisor in the White House (2001-03) and a founding president of the Rapidan Group spoke to The Sunday Guardian about his book Crude Volatility that explains how the oil market has entered into the new era of “boom-bust oil prices”. Excerpts: Q: You say that the oil market is making an unwelcome return of “boom and bust” oil prices. What is this “boom-bust” era and how does Crude Volatility: The History and the Future of Boom-Bust Oil Prices help us understand this new period? A: With the help of new, unpublishe­d and granular historical price data, Crude Volatility explains that oil prices gyrated in a boom and bust manner during periods when supply and demand were unbalanced and there was no supply manager or swing producer able and willing to adjust short term production. The historical approach in my book helps to understand that OPEC lost control of prices 10 years ago, when it ran out of spare capacity amidst strong demand and weak non-OPEC supply. Q: How does the new era of volatile prices affect oil producing nations, especially the ones who are solely dependent on oil export revenues? A: Volatile prices increase uncertaint­y, making planning difficult, and create booms and busts in government and private spending that misallocat­e capital leading to domestic economic turmoil and in some cases contribute to political unrest. Q: How does an oil importing country like India prepare itself to face this new “bust and boom” phase that you talk about in your book? A: India should devise and implement macroecono­mic and investment strategies predicated on the assumption that oil prices will gyrate widely over 3-5 year time frames. Indian companies should invest in storage capacity and hedge when possible. Indian policy makers should be opening up the upstream sector with better contractua­l terms, especially its under explored domestic acreage to private and foreign investors. India should also accelerate LNG importatio­n plans and the search for domestic gas. Q: You say that OPEC’s power as an oil cartel is “ebbing”, but OPEC’s entire effort (to forge an alliance with non- OPEC members) might also suggest that OPEC might be trying to remain relevant by being part of an even bigger cartel consisting of OPEC and influentia­l non-OPEC members like Russia. How do you see this newly forged alliance and OPEC’s relevance in such a context? A: The OPEC wishes to remain relevant and along with Russia, has been aggressive­ly and successful­ly managing market sentiment for about a year. But the real question for oil prices is: Does the market have an effective supply manager able and willing to adjust production in response to imbalances? The answer for the last 10 years is “no.” The 30 November and 10 December pledges by OPEC, Russia, and some other non-OPEC producers constitute an ad-hoc, panicked response to recent oil price bust. As Crude Volatility describes, the first ad hoc cartel formed in November 1861 after the very first oil price bust in western Pennsylvan­ia. It was called the Oil Creek Associatio­n. It, like others that followed, failed due to lack of discipline inside the organ- isation and new production outside. Turning to recent production pledges, it is clear that OPEC and Russia are seeking to manage sentiments instead of supply. For about one year, they have been signaling a freeze or a cut while actually increasing supply by 1.4 mb/d into a glutted market. Yet they have successful­ly influenced market sentiment, as they stopped the oil price bust last year. As to whether this deal will be successful, I remain skeptical. Q: Russia has played an important role in bringing OPEC and non-OPEC members together. Is it just the mere ‘oil economics’ at work or do you see this alliance formed by other (political) interests in mind? A: Russia is primarily motivated by a desire to avoid financial and economic turmoil that the prolonged oil price bust would inflict on its economy. This would weaken President Putin politicall­y. But Russia’s broader ambition to play a bigger role in Middle East regional geopolitic­s has played a role. Russia wants to balance its pro-Iranian engagement in Syria with a more cooperativ­e oil market. Unlike Moscow’s past commitment­s to OPEC to cut production that it did not respect, this time, President Putin has clearly signaled his commitment to production restraint. Q: What role do you think would fossil fuel be playing in times to come and how does concerns about climate change be able to shape the future of fossil fuels? A: Fossil fuels will continue to dominate the lion’s share of the global energy mix and increased growth. History suggests that the future energy mix will be driven mainly by the cost and availabili­ty of primary energy resources, which in turn depend on geology, technology, and economics. I see little evidence that climate change concerns will motivate leaders to adopt extensivel­y intrusive and very costly taxation and rationing that would be required to dramatical­ly reduce fossil fuel use.

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Robert McNally
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