Digital publishing is redefining book trade in the Indian market

The books and publishing ecosystem has endured a shift of colossal nature, owing to the advent of e-books as an alternative to physical formats, making literature more comprehensive and mobile. E-books have found an audience in the younger generation, owing to ease in readability and even the corporate arena, alongside the educational system is embracing the new digital format. The acceleration in growth is injected due to factors such as digital boom, low cost of production, minimal investments, and decrease in storage costs while covering a larger base in a cost-effective manner.

Publications are renovating their practices, as many customers go online for consumption of books. This move has goaded traditional publication to venture into digital for revenue and profits. Similarly, digital books continue to gain traction market share, accountable at 8% to 10% of revenue for some major publishing.

Scale of growth

The e-publishing market has been powered by a series of technological advancements, recently. The use of handheld devices and personalized machines, alongside augmentation of interface with high speed connectivity, has grown exponentially with the progress of time. The variety of lightweight and user-friendly e-book readers and handheld devices in the market, developed in such a way to mimic the feel of a regular book, has eased the mass into the benefits of e-books.