Warhol enjoyed popular appeal, market success and critical acclaim all at once
Catherine Spencer writes about Andy Warhol, whose avant-garde works of pop art, collaborations with like-minded artists, archival ‘time capsules’ and audio recordings remain as relevant as they were at the time of their inception.
tation in avant-garde film, with works like Sleep (1963), Blow Job (1963) and Empire (1964). Sleep, famously, has a running time of 521 minutes, and consists of long take footage that shows Warhol’s friend and sometime lover John Giorno sleeping. To make the film, Warhol combined 22 shots, during each of which he homed in on different parts of Giorno’s supine form, from his face to his buttocks. The result is an obsessively voyeuristic film, the overtly boring quality of which paradoxically underlines the intense fascination that the object of desire can hold for an observer.
The cast lists for Warhol’s films, many of which were made at The Factory — the name Warhol gave his New York studio — read like a who’s who of the city’s alternative art scene in the 1960s and 1970s. They feature figures from the worlds of avant-garde film, performance and literature such as Jack Smith, Jill Johnston, Allen Ginsberg, Gregory Corso, Gerard Malanga and Taylor Mead. The Factory itself performed an important networking function, becoming a place for people to be seen as much as for work to be made.
It was also an artwork in its own right. Warhol covered the walls of its first incarnation, which became known as the Silver Factory, in aluminium foil and silver paint, while the overarching concept of The Factory as a creative crucible enabled Warhol to manufacture the “superstars” that appeared in his productions, such as Edie Sedgwick and Ondine, by bringing individuals together and then featuring them in his produc- tions. The Factory provided the stage on which Warhol developed a complex artistic persona that played with the celebrity status of the artist, and with the notion of the artist as impresario, models that practitioners from Tracy Emin to Jeff Koons continue to mine productively.
Warhol’s experimentation also expanded into performance. Between 1966 and 1967 he organised a series of multimedia events in collaboration with the Velvet Underground and Nico under the name “Exploding Plastic Inevitable” (EPI). The EPI immersed its audiences in frenetic environments of slide projections, sound, and strobe lighting. These sensory assaults were disorientating and destabilising, and have come to be understood as radical uses of technology and media.
In a very different instance of artistic collaboration, Warhol let the groundbreaking choreographer Merce Cunningham use his work Silver Clouds (1966) as the scenography for Cunningham’s 1968 dance RainForest. Silver Clouds consists of pillow-shaped Mylar balloons filled with helium that gently float around any given space. In RainForest, the dancers have to negotiate their unpredictable trajectories. The Silver Clouds were themselves developed in conjunction with the engineer Billy Klüver, who headed up the organisation Experiments in Art and Technology during the 1960s.
It is partly this openness to experimentation and collaboration that continues to ensure critical interest in Warhol, but his engagement with sexuality and gender is equally significant. The essays in the 1996 book Pop Out: Queer Warhol exemplify the ways in which Warhol’s work itself, together with his performance of his artistic identity, have had significant ramifications for understandings of the body, queer art histories and sexual politics.
Warhol’s reputation has not been unassailable. A dip in the art market in the 1990s led to prices for his works falling, while accusations of misattribution have been levelled at the Andy Warhol Foundation. Yet three decades on from his death, it often seems as if there are as many versions of Warhol as there are audiences.
While it might be the success of his works at auction that make headlines, it is the ideas, creative provocations, and the artist’s own studied resistance to interpretation throughout his interviews and writings which ensure that audiences remain intrigued. THE INDEPENDENT