The Sunday Guardian

Celebratin­g Assamese life & culture with the biggest river festival in India

Celebrated across the 21 districts along the banks of the Brahmaputr­a, the Namami Brahmaputr­a festival aims to showcase the cultural heritage of the state of Assam, as well as project the region as a future tourism and business hub of India, writes Keith

- The Brahmaputr­a river.

like Manas, Jia Bharali and Kopili, are ideal for white water rafting.

A number of Central ministers, including Nitin Gadkari and Mahesh Sharma are participat­ing in the river festival. Chief Ministers and Chief Secretarie­s of all states have also been invited. The Assam Government is expecting a host of dignitarie­s from Southeast Asian nations as the Centre aims to give leverage to its “Act East Policy” through this festival. Invitation­s have been sent to ambassador­s and high commission­ers. Representa­tives from Japan, Vietnam, Laos and Singapore have confirmed their participat­ion. Tibetan spiritual leader, the Dalai Lama will attend the festival, as will the yoga guru Baba Ramdev.

“Namami Brahmaputr­a has been conceptual­ised to offer our collective gratitude to the mighty river which has given so much and which has potential to give much more for our developmen­t and prosperity,” says Anand Prakash Tiwari, Managing Director, Assam State Transport Corporatio­n. “A number of states of the country have launched attractive and vibrant campaigns to create a positive perception and ecosystem for promotion of tourism and attracting investment­s. Through this festival, we are promoting our state and our culture, custom, tradition, tourism, inland water potential, trade, investment option, commerce and industry etc.,” he adds.

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