The Sunday Guardian

Second round of bidding for RCS will start in two months

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Kaul, member CAPA India, among many others.

The members i n the seminar deliberate­d on the “Regional Connectivi­ty Scheme” and the vision of the government to connect remote and unserved areas with air connectivi­ty and make air travel cheap and affordable for all Indians. It also discussed the shortcomin­gs of the scheme and how the government can include certain aspects into the scheme to make it more viable and successful.

Usha Padhee, Joint Secretary, Ministry of Civil Aviation, said, “The RCS is a well- drafted scheme and I say this because of the simplified rules which will help all stakeholde­rs to understand and implement them with effective measures. The scheme will be implemente­d with the readiness of three important stakeholde­rs — airlines, airports and the states. Once the scheme takes off, it will have a spin-off effect for everyone as it will change the face of air connectivi­ty in the country.”

She further added that the second round of bidding for the RCS will start in the next two months, which will focus on connecting the more difficult and remote terrain with air connectivi­ty. “We also urge the industry to keep on giving us fillers so that we can improve whereever necessary,” she said.

Koustav Dhar, CEO of Zoom Air that currently operates between Kolkata and Durgapur, highlighte­d some of the challenges that the aviation industry is facing and how such challenges could be ironed out by the Ministry of Civil Aviation.

“I have already stated what RCS wants to do. Currently operating between Kolkata and Durgapur, we have faced several challenges on the route. The Ministry should focus on improving the efficiency of clearances and I suggest a single window clearance in the RCS scheme to bring more players on board,” Dhar said.

He also suggested bringing the Directorat­e General of Civil Aviation (DGCA) on board. “At several places, I have seen the DGCA not being on board or the DGCA not being aware of certain aspects. Until the time we have the DGCA on board, I think RCS cannot be a reality,” Dhar added.

Arati Ahuja, Secretary, Ministry of Tourism, Odisha, and J.K. Mohanty, chairman, Odisha Hotel and Restaurant Associatio­n, also apprised the Ministry about the poor air connectivi­ty in the state and also the potential of tourism that Odisha holds if well connected by air.

Kapil Kaul, member of CAPA India, said that the security at the RCS airports will be of uttermost importance and the government should emphasis on that. As many as 33 Indian companies have won this year’s Superbrand­s awards. These include Yes Bank, Apollo Hospitals, Vodafone and Adani Ports. The winners have been picked after screening of over 1,100 brands.

Superbrand­s India is the Indian partner of London-based Superbrand­s Worldwide, which is internatio­nally recognised as the “Oscar’s of branding” in over 90 countries across the world. The winning brands will have the privilege of using the Superbrand­s award seal as a mark of distinctio­n in all their communicat­ions for the next 18 months.

Other prominent winners include the American Express, Eureka Forbes, Indian Oil, Ultra Tech, the Bird group, Orient Electric, IFFCO, HDFC life and Blue Dart.

Speaking to this newspaper, Anmol Dar, MD of Superbrand­s India, said: “Out of 1,100 brands, 650 fell in the first stage of the study. The remaining 450 brands were sent to members of the Superbrand­s Council comprising Arnab Goswami (senior journalist formerly with Times Now), Getamber Anand (president, Credai), Harish Badami (MD, ACC Cements), Pawan Agarwal (director, Dainik Bhaskar), Rajiv Agarwal (CEO, Essar Shipping & Ports), Raman Roy (CMD, Quattro Global Services), Suresh Goklaney (Vice Chairman, Eureka Forbes) and Vipin Sondhi (MD, JCB India). The council finally shortliste­d 33 brands.”

“This year we saw the participat­ion of several new brands like Bird Group, HR Johnson, IFFCO, IMRB, M P Tourism, S. Chand, SAP, Tata Wiron, TCI Express and Yes Bank. Twenty-one brands have retained their position as Business Superbrand­s,” he added.

Superbrand­s is an internatio­nally recognised organisati­on headquarte­red in London. The organisati­on has operations in 92 countries across the world. In India, Superbrand­s has been operating since 2002.

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