Casa Pop launches 2017 festive collection
Casa Pop is a brand which is both unique and extremely versatile in it’s core dna. Cosmopolitan & International in it’s design language, CasaPop fronts the concept of a High Voltage living. On 31st August, Casa-Pop showcased new festive AutumnWinter ’17 collection at Select City Walk, New Delhi. The brand intrinsically represents the whimsical, colourful and tasteful style of it’s creator Raseel Ansal Gujral, leading lifestyle designer and seeks to set the trend of both utilitarian art and conversation pieces in today’s home decor landscape.
It is one of the brands which has managed to skilfully brighten interiors. Illustrative graphic visuals remain the cornerstone of a Casa-Pop product and the masterful playfulness trickles down to wallpapers, fabrics, tableware, and homeware and incidental furniture. Casa-Pop continually prides itself on it’s varied collections offering original pieces of everyday luxury. Casa-Pop also offers seasonal limited edition ranges for the more serious collectors of kitsch. Casa-Pop has in the past, been a much talked about exhibitor in International trade circuit with Maison Et Objet.
Speaking on the launch of new collection Raseel Ansal Gujral - “In the world of the more sedate scandinavian & Italian designs, the millennial, as well as the personalities with a strong sense of uniqueness are looking for a Casa-Pop. The idea of accent pieces and utilitarian art is the new “must have” in any home space. You must own something that makes you happy, strikes a conversation and marks your own identity.”
The evening attracted heavy weights & tastemakers from diverse fields, an affirmation of the range of Raseel put her energies into creating an entire range of luxurious specialty weather proof leather-clad wooden Trunks which are this season’s star, unique men’s gifting solutions including pockets squares, watch boxes and cufflinks-due to arrive in the stores before Diwali, interchangeable Lampshades with multiple colours and prints, crystal embedded & cut dana beaded & embroi- dered clutches perfect for both evening and traditional gear and an entire range of porcelain tablewares in safari and gold prints as a part of a large collection of home decor and incidental furniture pieces.
New Autum winter collection of casapop is also new evolution of the brand called Raseel at Casapop and which basically signifies the brand moving up to the higher premium level. Section as a whole is called zoology, however it is broken up to many sub collection for example Vintage collection who resonance influence, The Safari collection selfi collection with self explanatory. The shanghai pop collection which is young vibrant influence by pop art there is Opium power collection which tongue in chick comic explanatory of pop & Selfie. Concept behind is that I am very animal obsessed person I always like animal to express attitude.