This unique con­cept helps cre­ate, spread brand aware­ness

The Sunday Guardian - - G-style -

h no not an­other bill” is a fa­mil­iar re­frain when the post­man de­liv­ers but when en­tre­pre­neur Ned Cor­bett-Win­der (NCW) de­cided to set up shop that all changed. In 2011 NCW was over­work­ing at M&C Saatchi Ad­ver­tis­ing agency as an Art Di­rec­tor, he was also burn­ing the can­dle at both ends test­ing out his idea for Not-AnotherBill. A grad­u­ate from Cen­tral St Martins Art School with a 1st Class de­gree in Graphic De­sign and Ad­ver­tis­ing, his con­cept was to send cus­tomers some­thing nice in the post, either to send to your­self or as a cheery ges­ture to a friend, a monthly sub­scrip­tion would bring NCW’s choice of sur­prise gift to your post­box. It was an un­usual con­cept and quickly caught on and Not-An­other-Bill got favourable me­dia re­views. En­cour­aged NCW left Saachi’s to ex­pand into a proper busi­ness. He de­signed and built his first e-commerce web­site, choose the prod­ucts, packed and despatched them all him­self, from his home; the cus­tomer fol­low­ing he cre­ated was young ur­ban women from 28-45years.

NCW’s mother is a pain­ter, his father a col­lec­tor, his wife Sarah a fash­ion stylist and his sis­ter Wil­low Cross­ley a flo­ral stylist, he has al­ways been sur­rounded by tal­ent; with his unique eye, he has an ex­cep­tional tal­ent for sourc­ing qual­ity, quirky not the av­er­age high street gifts. He ap­pre­ci­ates craft­man­ship and his artis­tic up­bring­ing pro­pels him to­wards the most cre­ative sources hap­pen­ing in prod­uct de­sign. Re­flect­ing the cur­rent vogue for craft spir­its, es­pe­cially Gin, NAB’s Black Fri­day’s most pop­u­lar gift was the Gin Gift Set.

Over the past seven years NAB have ex­hib­ited at trade shows and spend time iden­ti­fy­ing new cus­tomers, pro­gres­sively their dig­i­tal pres­ence and on­line of­fer­ing has in­creased. To­day there are four strands to the busi­ness, the orig­i­nal send a monthly gift sub­scrip­tion, the on­line shop, whole­sal­ing their own brand prod­ucts which are now avail­able at Sel­fridges, Con­ran and Lib­erty, and cor­po­rate gift­ing, mostly per­son­alised sta­tionery and leather goods. The lat­ter are pop­u­lar with clients such as Twit­ter, In­vestec Bank and the lux­ury travel club Mr and Mrs Smith. NCW’s cur­rent pri­or­ity is in­creas­ing brand aware­ness for Not-An­other-Bill, he wants the brand to be per­ceived as flex­i­ble and be­spoke. Com­mut­ing daily from his stylish home in Shep­erds Bush to the Stu­dio in Ber­mond­sey where he em­ploys a team of seven, NCW is thank­ful to his in­vestor Ti­mothy Mel­gund, Chief Ex­ec­u­tive of Paper­chase, for tak­ing care of the fi­nan­cial side of the busi­ness, leav­ing him free to con­cen­trate on the cus­tomer and fu­ture prod­uct lines.

Gift­ing op­tions from NCW.

(L-R) Ned and Sarah Cor­bett-Win­der.

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