Singh’ s la­bel set to make ‘Per­fect Im­pres­sion’

The Sunday Guardian - - G-style - SWATI SINGH

Sh­weta Singh, a young fash­ion de­signer and a cer­ti­fied im­age con­sul­tant is the founder of a cloth­ing line—“Per­fect Im­pres­sions of Sh­weta Singh”. The la­bel re­volves around the con­cept of mak­ing a per­fect im­pres­sion through man­ner­isms, eti­quette and right dress­ing.

Singh says, “If you are go­ing to make an ap­pear­ance, make it the right and just per­fect, and this is all Per­fect Im­pres­sions is about.”

Singh also speaks to Guardian 20 about how im­age con­sul­ta­tion works. She says, “I work on im­age man­age­ment... It’s an on­go­ing proac­tive process of eval­u­at­ing and con­trol­ling the im­pact of your ap- pear­ance and the re­sult­ing re­sponse to you and oth­ers. The im­age is ‘you’ in eyes and mind of oth­ers. The way you are per­ceived, eval­u­ated and judged on the im­age you project. I help my clients to choose clothes for dif­fer­ent oc­ca­sions and help them to de­cide which styles are flat­ter­ing and com­mu­ni­cate the ap­pro­pri­ate mes­sage. We work on all as­pects of one’s im­age like how we see our­selves.”

Singh with her train­ing from Im­age Con­sult­ing Busi­ness In­sti­tute, USA, and her pas­sion and in­ter­est in fash­ion and styling started “Per­fect Im­pres­sions” in 2002.

Talk­ing about how her pro­fes­sion of an im­age con­sul­tant helped her as a de­signer, Singh said, “I would say both are in­ter-re­lated. My fields com­ple­ment each other. It’s im­por­tant to tell peo­ple to carry right fash­ion in a right way. Hence, im­age con­sult­ing and fash­ion de­sign­ing both com­ple­ment each other. We meet cus­tomers with dif­fer­ent prob­lems and mind­sets each day.”

“Each body is dif­fer­ent and hence the so­lu­tion also varies from per­son to per­son. We ed­u­cate a cus­tomer on va­ri­ety of cloth­ing styles that nat­u­rally cover, cam­ou­flage, counter and min­imise to cre­ate at­trac­tive il­lu­sions about body ar­eas that you may con­sider less at­trac­tive or want to em­pha­sise some fea­tures of your body.”

Singh helps peo­ple groom their per­son­al­ity and im­age. About her in­spi­ra­tion she said, “I draw my in­spi­ra­tion from women of real sub- stance, a woman who is not per­fect, and yet wants to be the one. The real woman and their con­cerns are my in­spi­ra­tions which make me de­sign the sil­hou­ettes, cuts and styles of my new col­lec­tion.”

She is cur­rently work­ing on a new line of Indo-Fu­sion wear. The col­lec­tion has pure fab­ric tunics, Boho shirts with palaz­zos, one­piece dresses, easy sil­hou­ettes with mod­ern cuts and more.

Per­fect Im­pres­sions also play around with ac­ces­sories apart from ap­par­els. The ac­ces­sories are ur­ban and com­pli­ment your daily look. Right from fun neck­pieces to quirky ear­rings to ca­sual bracelets to fem­i­nine hats and slip­pers, they have it all to make you look a Boho chic.

Sh­weta Singh.

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