DLF SOUTH POINT MALL, GOLF COURSE ROAD,
GURUGRAM One of the best breweries this city has to offer, 7 Degrees Brahaus serves German beers that are a class apart. They host beer tasting sessions and other events to celebrate the beverage, and offer live music at the venue. Their beer specialties go hand in hand with the Continental, Italian, North Indian, Finger Food, German cuisines they serve.
Brand and business consultant Vasul Chauhan talks about this place. “We have been brewing beer for possibly the longest time in Gurugram, since 2012. We have the only microbrewery plant imported from Germany, and till date all our malt, hops and yeast is imported from Germany. Our beer has been rated among the top five in India. We ensure that our beers—lager, wheat, stout & house special—are matured to perfection before serving. Due to all these factors, we do of course incur more cost for production, therefore we don’t sell our beers at throwaway prices and our patrons are happy with the quality. We have never felt or witnessed the demand from guests to serve bottled beers, as our product is a unique, premium quality, authentic German beer experience”, he says.
Sharing his views on the trend of craft beers, he adds, “The microbrewery market is booming in Gurugram. Within a span of 6-7 years, the number of microbreweries has gone from zero to over 45-50. This exponential growth has resulted in a skewed supply-versus-demand ratio and has eventually led to a bitter price war—where everyone is trying to offer their product at the cheapest price possible and resulting in a toxic economic ecosystem where many are perishing. And if customers think they are the winners, they might be wrong because quality will always be under suspicion when people are selling cheap.
“The customers will eventually see the difference in quality and evolve out of the having-beer-for-the-sake-of-fresh-beer mode. Only then the craft beer market will emerge out of its infancy. Currently a lot of different styles are being experimented with but the most popular are the basic lager and wheat in terms of consumption. The discerning or well-travelled customers know their freshly brewed or craft beer, they demand quality and pay for quality.”