FEATURE

Art is no longer the prerogative of the rich. If you don’t have deep pockets, you can still find plenty of affordable options in the art market. And if buying paintings is out of bounds for you, there’s always the option of renting them.

An online website, Floating Canvas Company, has begun renting out works by emerging artists at affordable prices across cities like Delhi, Mumbai and Bangalore among others. Their subscription-based model allows one to rent artworks for as low as Rs 90 a month. The company’s catalogue includes paintings, prints and illustrations, which can all be booked at the click of a button.

“The reason for doing this is that no one really minds surrounding themselves with art but given its price, it can be bought only by a select few,” says Aagam Mehta, co-founder, Floating Canvas Company. “Through this model, we want to make art accessible to everyone. Our subscription model is very simple, as there is no ownership involved. There is a possibility that someone might outgrow the artwork they have at their home; it could be that the person’s taste has evolved, but he is stuck with the work he once bought. Through our subscription