FEA­TURE

The Sunday Guardian - - Artbeat -

Art is no longer the pre­rog­a­tive of the rich. If you don’t have deep pock­ets, you can still find plenty of af­ford­able op­tions in the art mar­ket. And if buy­ing paint­ings is out of bounds for you, there’s al­ways the op­tion of rent­ing them.

An on­line web­site, Float­ing Can­vas Com­pany, has be­gun rent­ing out works by emerg­ing artists at af­ford­able prices across cities like Delhi, Mum­bai and Ban­ga­lore among oth­ers. Their sub­scrip­tion-based model al­lows one to rent art­works for as low as Rs 90 a month. The com­pany’s cat­a­logue in­cludes paint­ings, prints and il­lus­tra­tions, which can all be booked at the click of a but­ton.

“The rea­son for do­ing this is that no one re­ally minds sur­round­ing them­selves with art but given its price, it can be bought only by a select few,” says Aagam Me­hta, co-founder, Float­ing Can­vas Com­pany. “Through this model, we want to make art ac­ces­si­ble to ev­ery­one. Our sub­scrip­tion model is very sim­ple, as there is no own­er­ship in­volved. There is a pos­si­bil­ity that some­one might out­grow the art­work they have at their home; it could be that the per­son’s taste has evolved, but he is stuck with the work he once bought. Through our sub­scrip­tion

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