The Sunday Guardian

Planet Healers features India’s top startups seeking solutions to environmen­tal hazards

- BY OUR CORRESPOND­ENT First English daily newspaper Daily Courant is published. Coca-cola is sold in bottles for the first time in a candy store in Vicksburg, Mississipp­i. Apollo 9 returns to Earth. German Ferdinand von Zeppelin patents his Navigable Ballo

India is bustling with more than 1.3 billion people. There is a huge pressure on resources and sustainabl­e living that is in turn leading to this country grappling with several environmen­tal issues like air and water pollution, and those related to plastic and solid waste management. According to a WHO report, nine of the top 10 polluted cities in the world are in India. The Ganges is among the 10 most polluted rivers in the world. Notably, India lost an average of 63 football fields worth of forest land every day between 2014 and 2017. The country produces almost 1,00,000 metric tonnes of waste every day. There is an urgent need for us to find long-term sustainabl­e solutions.

Recognisin­g the problem, Discovery Channel, India’s leading destinatio­n for factual entertainm­ent, has released a four-part original docu-series Planet Healers featuring eight of India’s most promising environmen­t friendly start-ups, who are innovating ways to pave a path to a sustainabl­e tomorrow. The show has garnered traction from marquee advertiser­s—cars24. com that has come on board as an Associate sponsor while 100 Pipers and Housing.com have come on board as Co-powered by Sponsors. To be hosted by Bollywood actor, Jim Sarbh, the series will deep dive into the journey of how these start-ups are working out innovative technology led solutions to environmen­tal hazards faced by our country. This first of its kind series premiered on Friday at 7 pm on Discovery Channel and Discovery HD World.

The selected start-ups are focused on multiple issues. For example, Farm2energ­y claims to have found a solution to use stubble—burning of stubble burning creates air pollution crisis in Northern India every winter. Absolute Water converts 17 lakh litres of sewage water into drinking water every day while Saahas Zero Waste specialise­s in treating and recycling waste without disturbing the ecosystem. Namo E Waste is working towards not just recycling but also ensuring safe disposal of e-waste. Afforest creates natural, wild, maintenanc­e free, native forests using Miyawaki technique. Rudra converts plastic into poly fuel on the other hand Chakr Innovation has created world’s first retro-fit emission control device for diesel generators which can capture over 90% of particulat­e matter emissions. Urban Kissan empowers people to grow their own safe, fresh and high-quality food with the help of Hydroponic farming technique.

“Planet Healers is not just a TV show; it is an attempt by Discovery to create mass awareness about environmen­tal hazards faced by our country which will have significan­t long-term impact,” said, Zulfia Waris, Vice President, Premium & Digital networks, Discovery Communicat­ions India. “We have focused this series on individual­s who have dedicated themselves to create innovative technology led solutions for the conservati­on and preservati­on of our planet. They are common people with uncommon ambitions and incredible self-belief who are making a difference.”

Speaking about the show, the host, Jim Sarbh said, “I don’t believe in the separation between mankind and nature. Mankind is nature. It is only natural, that nature would find a way to heal itself, through mankind. And so, it falls to us to create solutions and products that not only serve our purpose but also help save the environmen­t. Discovery Channel’s Planet Healers will provide a look into how businesses can exist for more than just making profits, how they can help create a better and sustainabl­e future.”

 ??  ??
 ??  ?? Jim Sarbh in a still from the docu-series.
Jim Sarbh in a still from the docu-series.

Newspapers in English

Newspapers from India