Volunteer-based ‘Modi Once More’ campaign gathers steam

Just like in 2014, when volunteers and supporters of Narendra Modi had launched a massive campaign to create a buzz on social media and on the ground for the then aspiring Prime Minister, this time too, a pan India campaign, “Modi Once More” has been launched to take the message of the work done by the Modi government to the voters’ doors and to ensure that they come out and vote.

This campaign, which is absolutely volunteer-based and has roped in close to 3,000 technocrats, lawyers, teachers, chartered accountants and other professionals across 22 cities, was first discussed as part of a social media meet attended by Modi supporters in July last year. After this it was conceptualised with the objective to ensure maximum participation of voters in the 2019 Lok Sabha elections.

“This initiative started taking shape in September last year. Our focus is on the Tier 1 cities including the metropolitan cities. Apart from India, volunteers residing in four other countries, the United States, Hong Kong, Singapore and United Kingdom, too, are working towards this. It is entirely a voluntary exercise. We are very much active on different social media platforms like Facebook, Twitter, Telegram, Instagram and Tiktok to create awareness on the work that has been done by the Narendra Modi government in the last five years. We are using cartoons and graphics to make a lasting impact on the minds of young voters. These are being designed by three cartoonists among our volunteers,” one of the core group members of this initiative told The Sunday Guardian.

To reach out to young voters, the volunteers are also using rap songs to convey to the youngsters the positive aspects of the Modi government.

Last week, Defence Minister Nirmala Sitharaman, BJP national general secretary Ram Madhav, who is the brain behind this initiative, BJP leader Vijay Chauthai-