The Sunday Guardian

Canon’s full-frame mirrorless cameras

- NISHANT ARORA

The dream to acquire a fullframe mirrorless camera is gaining momentum among both entry-level and profession­al photograph­ers in India and Japanese camera and digital imaging company Canon is optimistic to see sales being picked up well with the wedding and festival season around the corner.

According to Kazutada Kobayashi, President and CEO, Canon India, since the company brought its first full-frame mirrorless camera EOS R to India last year and its lightest and smallest fullframe mirrorless camera EOS RP in February this year, the inquiries about both the cameras have grown multi-fold at its shops across the country. “We could see that several profession­al photograph­ers who used DSLRS with mirror have started to convert their thinking to acquire full-frame mirrorless devices.there is a rush of active inquiries at our shops on full-frame mirrorless cameras. I expect a good business to start from September onwards with the herald of wedding and festival season,” Kobayashi told IANS here in a free-wheeling interview. The 30.3 MP EOS R camera costs Rs 189,950 and with the EOS R kit (Rf24105mm f/4l IS USM Lens), the price is Rs 278,945. The EOS RP camera starts at Rs 110,495 and with the EOS RP kit, the camera costs Rs 199,490.

“We are shifting focus from low to mid and high camera segment. Our camera business in India stays as it is at this point of time and I expect it to grow further in coming months,” said the Canon executive.excluding the impact of GST, Canon registered net growth of double digit (over 10 per cent) in the country last year. At present, the Japanese major is leading the DSLR segment in India.

According to Kobayashi, he is happy with the progress in the first half of the year across verticals in both B2B and B2C in the Indian market. “Though a bit short of my original aim of double-digit growth this year, the company is still making a good progress on both B2B and B2C fronts,” he noted. Canon India in June expanded its PIXMA G Series line-up with the new category launch of Monochrome Ink Tank Printer and two variants in the colour Ink Tank printers.

The new line-up features the popular integrated Ink Tank design, automatic twosided printing, large paper feeding capacity, and full network compatibil­ity, making them ideal for customers with high-print volume demands. “Our foray into the ink tank category was a critical milestone to our printer business, which has led to a steady growth in our market share in the inkjet category. This has also led to the Consumer System Products division become one of the highest contributi­ng businesses for us in India,” informed Kobayashi. IANS

 ??  ?? Kazutada Kobayashi, CEO, Canon India.
Kazutada Kobayashi, CEO, Canon India.

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