The Sunday Guardian

Book Bakers launches online lit fest

- OUR CORRESPOND­ENT NEW DELHI

Q. As a super successful young entreprene­ur in a highly competitiv­e sector, please share your pointers for a budding entreprene­ur. A. Stay true to your vision and cause. In the case of Inatur, it has been about spreading natural organic products. Two, there is no harm in thinking small. We knew and accepted that we could not supply the whole of India. Three, love your colleagues, your team. I know as a woman entreprene­ur, it’s important to have a strong, robust team by your side. Four, have full faith in your business.

Q. What is the range and variety of your products?

A. We have a huge variety of products, around 215 in total. Ranging from skin care, hair care, Ayurveda, essential oils, wellness massages, etc. Our price point is very reasonable, ranging from Rs 350 to Rs 1,900. We have made our price points very competitiv­e, yet aspiration­al and affordable.

Q. Where all are Inatur products available?

A. We are available online as well as offline. We are also available on Amazon. We have two standalone stores in Bangalore, Gurgaon and Noida respective­ly, and four in Delhi.

The Book Bakers, a wellknown literary agency, is bringing its first online literature festival from 6 April onwards. A week-long affair, it will see a gathering of around 600 authors represente­d by the agency and will be spread across 91 sessions. It will be streamed live on the agency’s Facebook group from 10 a.m. to 9.20 p.m. daily.

According to Sanjeev Mathur, co-founder of the agency: “The idea was to give literature lovers a unique array of compelling sessions and fantastic authors during this period of lockdown.”

The lit fest will see participat­ion from bestsellin­g authors, Bollywood and cricketing celebritie­s, ISKCON preachers, motivation­al speakers, paranormal experts, business leaders, armed personnel, leading journalist­s, political analysts and decorated police officers.

“The best thing about the festival is that all genres possible have been covered. Having been represente­d by The Book Bakers for my forthcomin­g book, I am excited to be a part of this marathon literature festival,” says media personalit­y Vineet Malhotra, who will be a part of several sessions including on the emergence of sporting biographie­s and on the successful journey of the 1983 Cricket World Cup that will see him in conversati­on with Indian women’s cricket team’s head coach, W.V. Raman, former India speedster and actor, Salil Ankola, and sports anchor and author, Nikhil Naz.

Among others, ISKCON gurus Gauranga Prabhu and Vraja Bihari Das will connect with the audience, while paranormal experts Jay Alani and Sarbajeet Mohanty will be in conversati­on with horror writer Neil D’silva. Crime novelists Kulpreet Yadav and Manjiri Prabhu will be seen alongside Savdhaan India’s producer and host Anirban Bhattachar­ya and Sushant Singh, respective­ly. Kiran-nirvan, co-authoring the book version of Karan Johar’s forthcomin­g The Kargil Girl, will be caught in action along with top cops like Ajay Lamba and Aloke Lal. Chic lit lovers will have the opportunit­y to hear authors Shuchi Kalra, Aarti V. Raman, Sujata Parashar and Kiran Manral.

“I am elated to have witnessed the superlativ­e growth of the agency over the years, and being part of this festival is like homecoming for me,” says author Suhail Mathur, who will be seen in sessions based on historical and mythologic­al fiction.

 ??  ?? Pooja Nagdev.
Pooja Nagdev.

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