THE PROCESS

Having visited VIVAMAYR thrice (twice at Maria Wörth and once at Altaussee), I’d like to think of myself as somewhat of a Mayr medicine junkie. The clinics came to national prominence in India when Bollywood diva Rani Mukherjee started speaking about the success of infertility treatments at VIVAMAYR. Soon, Bollywood stars and starlets began descending on the Austrian clinics—some of them wanted to detox, some wanted to look younger, and others just wanted to lose weight for their blockbuster roles. VIVAMAYR did all that and more and converted several of our country’s high and mighty into bonafide followers, if not worshippers, of its practice. Today the Indian jet-set know what

Base Powder is (an alkalising concoction consumed with water two-three times a day), they carry their Biogena supplements (prescribed by VIVAMAYR) with a reverence usually reserved for Swiss watches and exotic handbags, and several of them make it a point to take out at least a week or two every year to rejuvenate at the clinics.

Over time, teams from VIVAMAYR too have made a practice of visiting India, sometimes as much as thrice a year, to offer follow-up consultations to their long list of affluent clients. Their doctors have addressed conclaves and health summits, even speaking at the Global Economic Summit that was held in Hyderabad, amid much fanfare, thanks to the attendance of Ivanka Trump.

While the clinics’ clients are scattered all over the world (they are particularly popular with Euro-billionaires and

Russian oligarchs), several of them are noted for their celebrity status—Sheikh Mohammed of the UAE, Sheikh Hamad of Qatar, Princess Esra Jah of Hyderabad, and Hollywood stars like Liv Tyler and Elizabeth Hurley. Such is their popularity that Goop Labs, Gwyneth Paltrow’s brainchild, lists them as one of the best health retreats in the world.

So, what is it that VIVAMAYR does that others in the industry cannot?

What is the secret sauce? What makes it the numero uno? There really isn’t one answer. It’s a combination of treatments, usually tailor-made for individual patients, that does the trick.