Marina Bay Sands, set to transform MICE events into immersive visual experiences
Marina Bay Sands, the leading business, leisure and entertainment destination in Asia has launched a state-of-the-art hybrid event broadcast studio at Sands Expo and Convention Centre. This is a first for the industry, as the awardwinning venue paves the way to redefine the future of meetings.
Designed to accommodate a live studio audience with a maximum capacity of fifty persons at any one time, the hybrid broadcast studio – which offers broadcast-quality live-streaming capabilities and hologram functionalities – will act as the central hub for event planners looking to produce hybrid meetings in the new era.
Hybrid meetings will help enable the return of large-scale events in a virtual manner amid the COVID-19 situation and Marina bay Sands wants to set the stage for these shows by providing planners with a suite of useful and innovative solutions which are relevant for the times. Their highly advanced hybrid broadcast studio is not only equipped with industry-grade broadcasting equipment and interactive stage set-up, it will also be maintained with the highest sanitisation levels to ensure the well-being of the clients. Marina Bay Sands will continue enhancing the technical capabilities of the broadcast studio and drive greater demand and innovation in the hybrid events scene.
The studio’s centrepiece is a cutting-edge three-dimensional stage fitted with an immersive backdrop and floor that can be reconfigured to fit every event’s needs. Replacing the conventional green screen backdrop are two massive 6 metre by 4 metre right-angled LED walls which can show high-resolution 360-degree visuals, while a plexiglass LED floor can display stunning floor projections. The three-dimensional stage is designed to provide presenters with a better perspective of their surroundings, helping them to visualise and deliver their presentations in a more immersive environment. Stage lighting systems can be customised, designed and operated to fit an event’s specific needs. In this season of travel restrictions, the studio is also able to beam someone from a different part of the world ‘live’ into Singapore through a holographic presence.
Marina Bay Sands currently offers three virtual conferencing options – full virtual webcasting and live streaming events; hybrid events with in-person and online audiences; and hybrid events with holographic telepresence. Clients can look forward to an enhanced suite of event tech capabilities incorporating Virtual Reality (VR), Augmented Reality (AR) and Extended Reality (XR) solutions as Marina Bay Sands continues to reimagine the future of meetings.