Etihad makes organisational structural changes to address the impact of COVID-19 pandemic

Etihad Airways has announced a new organisational structure that will position the business to deliver on its mandate in the wake of COVID-19 and meet the challenges of the global downturn in aviation head-on. The restructuring sees the airline continuing its transformation into a mid-sized, full-service carrier concentrating on its fleet of widebody aircraft, with a leaner, flatter and scaleable organisational structure that supports organic growth as the world returns to flying. By embedding the new structure, the airline will strengthen its focus on its core offering of safety, security, service; continue developing its industry-leading health and hygiene programme Etihad Wellness, and prioritise innovation and sustainability, which are essential to the future of the airline.

Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group, said, “After our best-ever Q1 performance, none of us could have predicted the challenges that lay ahead in the remainder of this year. I’m extremely proud of the way my leadership team and the whole Etihad family have navigated the COVID-19 crisis so far, and I must express my gratitude to each member of the team for continually proving our adaptability to the most unexpected of circumstances.”

The new operational model will result in a number of changes to the executive leadership team to streamline the organisational structure. The business units within Commercial will be separated and transferred under the leadership of Mohammad Al Bulooki, Chief Operating Officer, Adam Boukadida, Chief Financial Officer, and Terry Daly, who will assume the role of Executive Director Guest Experience, Brand & Marketing.