YouGov: Half of urban Indians are planning a domestic holiday over the next 12 months
In the face of the ongoing Coronavirus pandemic, many urban Indians are looking ahead to travelling over the coming year, new research from YouGov reveals.
YouGov is an international research and data analytics group. Their mission is to supply a continuous stream of accurate data into what the world thinks, so that organisations can better serve the communities that sustain them. Each day, their highly engaged proprietary global panel of over 11 million members provides them with thousands of data points on consumer opinions, attitudes and behaviour. They combine this continuous stream of data with our research expertise to provide insights that enable intelligent decisionmaking and informed conversations. With operations in the UK, Americas, Mainland Europe, the Middle East, India and Asia Pacific, YouGov has one of the world’s largest research networks.
The data, collected by YouGov’s Global Travel Profiles tool from across 25 countries, shows that half (51 per cent) of urbanites in India plan to holiday domestically in the next 12 months. Despite this local wanderlust, far fewer (20 per cent) plan to holiday abroad next year. Some (15 per cent) do not intend to travel at all in the next 12 months.
Even though there is an intention to travel in the future, YouGov’s data shows that many urban Indians currently feel they face twin barriers to making such trips. Over half (53 per cent) think the health risks of travelling are a barrier, while nearing four in ten (38 per cent) believe the travel restrictions they face are a hindrance to holidaying.
Note: Results based on a nat rep sample of around 16,000 respondents from the 25 surveyed markets, including 785 respondents from India.
Global Travel Profiles is a new research tool which tracks global consumer sentiment and attitudes every day across the largest travel and tourism markets. It is created so that those in the tourism industry can analyse how to best target their audiences for growth – identifying who is ready to travel when, and what kind of travel they are planning.
Fully customisable by geography, subscribers can discover emerging trends on intended travel habits and behaviours for the forthcoming 12 months. It provides a holistic view of the travel market, including granular consumer insights on preferred locations, booking methods, accommodation and transportation preferences. YouGov Global Travel Profiles is connected to YouGov’s marketleading depth and breadth of consumer data meaning it provides a much wider dataset than just isolated travel attitudes. It is an extension to YouGov’s connected data solutions and is complementary to YouGov Destination-Index.
Eva Stewart, YouGov
“YouGov Global Travel Profiles is vital to industry insiders looking to understand traveller expectations in the current climate as the tourism industry readies itself to step into the post-COVID world. It is the perfect, costeffective resource for strategic, operational and marketing activities, delivering the most up-to-date, robust data on changing attitudes to travel.”