Cox & Kings inks deal to promote Ras Al Khaimah

Ras Al Khaimah and Cox & Kings have signed an agreement to increase Indian tourist arrivals into the emirate. It will focus on promoting and popularising different aspects of the emirate in the India market.

India has become one of the largest source markets for Ras Al Khaimah with 80 per cent increase in Indian visitors year-on-year (2014-2015). “The strategic partnership is to draw more Indian tourists to Ras Al Khaimah. Indian outbound has grown immensely and India has already cemented its position as one of the emirate’s leading source markets. The partnership will establish the presence and expansion of the emirate in the Indian market and also make the most of the growing outbound trend,” says Karan Anand, HeadRelationships, Cox & Kings.

The association will lead to Cox & Kings being a gateway to Ras Al Khaimah with unique itineraries at affordable prices thus making their packages attractive for Indian tourists. A series of campaigns, advertisements, creation of standalone tourism products, and special training programmes for Cox & Kings staff are some of the strategies that will help present the emirate to Indians, he informs.

“This partnership will benefit us by making us an exclusive medium for Indians to explore Ras Al Khaimah. It is an interesting destination to visit as it offers varied landscapes," Anand adds. Water sports, the falcon show, camel race, heritage walks, mountain sports, helicopter tours and experiencing desert camping etc, are some of the many reasons to visit Ras Al Khaimah.