Adapt to evolve

As per a Phocuswright report, India is predicted to be APAC's fastest-growing major travel market from 2013 to 2017 achieving a CAGR of 11 per cent, in line with China. However, India occupies a measly 7 per cent share in online travel in the APAC region while China’s share is bigger than Australia & New Zealand (ANZ) and Japan combined. For a country that boasts the second largest population in the world and is also considered among the forerunners in technology, the online travel market does not do justice. Infrastructure is indeed one of the roadblocks and the Prime Minister’s Digital India scheme is aimed at changing that, but a major chunk of the industry still remains pessimistic about the adoption of technology. With the future in technology’s hands, a more fruitful approach for growth in business and the industry would be to adapt and evolve with the times and make the most of the opportunities. After all, if you can’t beat them, join them.