The world's largest hotels search site, an aircraft charter specialist and the fourth largest city in Ecuador are among the new exhibitors already signed up for this year's World Travel Market London.

One such first-time exhibitor is Trivago, a price comparison site focused on hotels which is part of Expedia. It will be present in the Global Village region, where it will be joined by other first-time exhibitors including Autoclick Rent a Car, a car hire business based in Spain.

Elsewhere in the Global Village, Air Charter Service will be promoting its range of global aircraft chartering options, including its specialist solutions for tour operators and travel agents. Visitors to the Travel Technology region will have the chance to do deals with a range of WTM London debutants, including some businesses based in Asia such as Rish Iyagi, a South Korean marketing agency with branches in Shanghai and Tokyo. Continuing the Asia theme Paysec, a payments service provider based in the Philip- pines, will be on hand for travel businesses looking at ways to accept debit cards from users.

Making a shorter journey is German hotels software business Booklogic. Another near neighbour heading to WTM London for the first time is AudioPev, a French company specialising in the design and rental of audiophone solutions for guided tours. Finally, the Americas region will welcome for the first time representatives from the city of Machala in southern Ecuador. It is the fourth largest city in Ecuador.