Chamonix bullish on MICE
Chamonix-Mont-Blanc boasts of all things exotic in France. Nicolas Durochat, General Manager, Chamonix - Mont Blanc Tourism Board, reveals more.
Q What are the current numbers from India? We receive up to 10,000 visitors from India annually, however these numbers are increasing year by year. The visitors mostly consist of groups or individuals who come in with tour operators. Q What is your marketing strategy? The main point of our marketing strategy is working with Indian tour operators by sending them updates of the place and meeting up with them at various trade exhibitions. There will also be a personal visit sometime later on in the year, to engage with tour operators, and will also take part in an exhibition with Atout France to promote the region amongst the travel trade in India. We will also work with the media to increase awareness about the region by sending information and inviting them on Fam trips to visit the place. There would be a plan to disseminate and increase com- munication on different websites about the place. Q What is the USP of Chamonix? The USP of the place would definitely be the Mont Blanc, and during winter skiing is a big draw. During the other seasons such as spring and summer there is the peak Aguille De Midi, the Montenvers and the Mer de Glace.. QPlease outline the association between Chamonix Tourism Board and Cox & Kings?
The association with Cox & Kings is a historic and a strategic one. We have had a mutually beneficial and fruitful association thus far and are delighted to see that the night share in Chamonix-Mont-Blanc has been augmented to two nights instead of one in the series product. In so far as the future is concerned we would like to focus on the MICE segment and showcase the many USPs of our destination in this domain through this strong alliance. We would in association with Cox and Kings like to invite the heads of their leading corporate clients visit us and discover our myriad offerings including the Golf offering, the varied gastronomy options, our state-ofthe-art conference facilities and convention centre, off the beaten track team building activities and of course world renowned sightseeing highlights such as the Aiguille du Midi, the Mer de Glace glacier, the Mont Blanc.