MP flexes its tourism muscle
The 3rd Madhya Pradesh Travel Mart (MPTM) will be held from October 14-16 in Bhopal, providing a platform for the state to interact with various stakeholders.
The three-day B2B exhibition will be attended by representatives from heritage hotels, conference venues, tour operators, and wildlife parks, as well as by international buyers from Europe, South East Asia, Middle East, USA, Australia, South Africa and Canada. As many as 70 international buyers from various source markets, 150 domestic tour operators and travel agents and over 80 sellers promoting Madhya Pradesh have registered for the event, informed Hari Ranjan Rao, Managing Director, Madhya Pradesh State Tourism Development Corporation Ltd.
“Our goal is to ensure each participant gets the best value for their investment and time spent and in order to do so we will be having a special session to educate the stakeholders of the state with respect to their presentation to their buyers, or to design apt collateral, or be it in striking deals,” Rao said.
This year there are a few new initiatives taken to provide a better experience to the participants. A dedicated video conferencing zone for foreign buyers has been created for webinars between sellers and buyers who will not be able to attend the mart. Special train- ing sessions will be conducted to achieve excellence in presentation skills. Video/presentation support will be offered to help showcase the content attractively. There will be extensive brand building and marketing efforts to ensure all roads lead to the event.
“The event is designed for exclusive focus on domestic and inbound tourism into Madhya Pradesh to reassure the position of the state as a preferred tourist destination to the world. We have invited buyers who sell wildlife, culture, adventure tourism in other destinations or have the capacity to promote the Indian market. It will also give an opportunity to state representatives to interact directly with potential buyers who are the best in the trade, that would not only give a boost to tourism but also reinforce the brand i.e. Madhya Pradesh,” Rao added.