Udaan ventures into destination marketing

India Travel Award winner, Udaan India has now officially ventured into destination marketing with the launch of Udaan Destination Marketing Conglomerate (Udaan DMC).

Afrontrunner in visa facilitation, Udaan actually started marketing Croatia two years back. Rajan Dua, Managing Director, Udaan DMC, said, “It was our maiden venture and we can proudly say that after we did the marketing for Croatia, the destination became a real hit, and turned out to be among the top 5 destinations in 2016. We floated Udaan DMC since we wanted to expand and we realised that we could offer more services to the same clients who are using our visa services.”

Sumit Banerji has been appointed as the Chief Commercial Officer for Udaan DMC. “We will be marketing destinations in the premium and niche locations, and would cover entire Eastern Europe, Scandinavia, South and East Africa, Morocco, Central Asia, Vietnam and Cambodia. We thought that these destinations would be palatable for the travel trade and event management industry in India, Nepal, Sri Lanka and Bangladesh,” he said

Dua added that the response for the new venture has been very good, but there is a lot of competition. “We will be like the agents’ service office in India and will not keep any margins on whatever packages they are uploading. We will only be taking a regular fee from them. So you’ll get the same rates as other DMCs are offering. This is a little change in our strategy of selling. We will be participating in exhibitions around the country and will also do roadshows in Tier II and Tier III cities, which is our target audience.”

He also informed that they will be opening a new office in Noida for Udaan India, and all their offices across the country will also have a team for Udaan DMC.

Banerji added, “We are very confident that it’s just a matter of time, and Indians are going to love these destinations we would be able to send multi-fold volumes of travellers in that market.”

expand and we realised that we could offer more services to the same clients who are using our visa in India and will not keep any margins on whatever packages they are uploading. Rajan Dua Managing Director Udaan DMC Sumit Banerji Udaan DMC We will be like the agents’ service office in India and will not keep any margins on whatever packages they are uploading. We will only be taking a regular fee from them