Latin America takes a bite of Red Apple

After Europe, Red Apple is working towards strengthening its base in Latin America and already has a sales office in Sao Paulo, says Suneet Goenka, Group Managing Director, Red Apple Travel Group.

QCan you share any new developments at Red Apple?

We are opening a new office in Greece. We will also be opening smaller offices in Paris, Rome, etc. We are increasing our fleet in Asia and Dubai. We are also working towards strengthening our base in Latin America. We already have a sales office in Sao Paulo and are looking at setting up more. We are constantly looking at developing our online system and adding upgrades to our existing technology base. Soon, our online system will enable customers to quote, process the quote into booking, generate invoice and issue vouchers after uploading payments in less than five minutes. The agency can share product information from our system directly to the end customer.

QWhat is your strategy to tap the Indian travel market?

India is our home base, where we have been present since a decade now. We have a very strong support team based in India, not only the existing markets in big cities but also growing markets in smaller cities in internal parts of India.

QHow will the industry evolve over the next couple of years?

We foresee the travel market being segmented into two major divisions, one the traditional structure of having an agent get the best personalized additions for you and the second, the online systems. There will always be a majority of people looking at the personal touch without having to go online and pick specific package additions. However, the online systems will flourish too.

We are working towards strengthening our base in Sao Paulo and are looking at setting up more Suneet Goenka Group MD, Red Apple Travel Group