Showcasing Naga heritage
The Ultimate Luxury Camp has seen a 30% growth in bookings for their Ladakh Camp and is optimistic about the one in Kohima from November 29 to December 12.
Conceptualised for travellers seeking more than the traditional luxury travel hotel stays, The Ultimate Travelling Camp (TUTC), the first-of-its-kind luxury camp offers guests a journey across the country’s most beautiful landscapes amidst comfort and luxury.
Glamorous camping or 'glamping' as a concept is rapidly evolving in India which is clear from the growing response TUTC has received for their Chamba Camp Thiksey and Diskit in Ladakh informs Rajnish Sabharwal, COO. "We saw a Y-o-Y growth of 30 percent on bookings for our camps in Ladakh this year," he says. "This rise in bookings is proof that India has finally opened up to the concept of luxury camping and shows the keenness of travellers to go beyond the ordinary and experience the unexplored." TUTC added another feather on their cap as they were honoured at the 23rd World Travel Awards 2016 held in Vietnam as 'Asia's Leading Luxury Camping Company'.
The experience has become a hit mainly among affluent Indians, NRIs and foreign travellers. "We've seen a strong response from Indians mainly from Mumbai, NCR, Gujarat and Bangalore. Then there are the Non-Residential Indians who are increasingly returning to India to showcase their home country to their second generation families and finally, foreigners who like to experience this concept in India."
What really draws more and more travellers to embrace glamping is the prospect of getting to know the local culture and a whole bunch of adventurous experience on a luxury platform to fill in the need of discerning travellers.
Sabharwal elaborates, "What we aim for our guests is that they do not simply stay at our camps with good amenities and services or visit tourist attractions but rather immerse themselves in the entire experience of the local culture and feel a part of it. Each of our camps celebrates the indigenous culture and traditions, unique fairs and festivals. Our Kohima Camp in Nagaland coincides with the Hornbill Festival, an annual melange of cultural displays from all 16 tribes of Nagaland, showcasing their rich heritage in this colourful pageant." The idea of glamping in the midst of tribal festivities is successfully attracting a lot of travel enthusiasts who wish to be a part of indigenous culture and traditions, he adds.s.