The big picture of Bollywood shoots
When Bollywood goes on outdoor shoots, it serves the purpose of NTOs, who are looking to market their destinations. They are ready to offer all facilities and incentives to invite production houses to shoot.
Featuring in Hindi as well as regional films is a great way of reaching out to a wide audience base and we are glad to have collaborated with established brands of this industry to showcase Australia as an ideal family and romantic getaway. Facilities: Australia’s competitive Screen Production Incentives offer significant savings. The Federal, State and Territory Government each have a screen production agency that provides assistance and incentives. Movies shot: Chak de India, Salaam Namaste, Dil Chahta Hai, Hey Baby, Bhaag Milkha Bhaag, Singh is Kinng, and Bachna Ae Haseeno. Family soaps Bade Ache Lagte Hain and Pyar ka Dard. Song in Shaadi Ke Side Effects shot in Gold Coast.
Partnering with production houses from India increases our chance of attracting more tourists. We have received encouraging response from the Indian market, the requests from films and television production houses have been steadily increasing. Facilities: South Africa extends support to various grounds ranging from tax rebates, availability of best quality technical support, no language barriers, easy shooting permissions, to splendid combination of professionalism combined with a dash of African warmth and hospitality. Movies shot: Race, Gandhi, My Father, Heyy Babyy, No Entry, Aankhen, Break Ke Baad, Dhoom 2, Ek Tha Tiger, Aashiqui 2, Cocktail, Dil Ka Rishta, Life Partner, Welcome, Blood Money and Ghajini. The famous Zoozoo ads of Vodafone were shot in Cape Town. Other ads of brands like Wrangler (featuring John Abraham), Thumbs Up (featuring Akshay Kumar), Cinthol (Hrithik Roshan), Scorpio and Pantaloon. Photographer Atul Kasbekar shot one of his Kingfisher calendars completely in South Africa.
It makes good marketing sense to capitalise on the current craze and develop tailor-made packages along with some of our preferred sales agents. We have seen considerable acceptance of such initiatives. Facilities: Malaysian Government's ‘Film in Malaysia Incentive’ (FIMI) provides financial incentive for the production of creative content in the country. FIMI offers a 30 per cent cash rebate on all Qualifying Malaysian Production Expenditure (QMPE). National Film Development Corporation Malaysia (FINAS) facilitates all foreign film production work in Malaysia and offers various technical services and facilities. Movies shot: Kabali, Don, Don II, Roy, and Singham 3.
When films are produced in New Zealand it provides an opportunity for Tourism New Zealand to gain access to quality content, marketing opportunities and high impact media channels to promote New Zealand as a tourism destination. Facilities: New Zealand Prime Minister John Key had signed a Film CoProduction Agreement between New Zealand and India in 2011, which has boosted the film industries in both countries. The agreement encourages further cooperation between New Zealand and India's film industries by enhancing screen co-investment, joint creative input, and film crew interaction. In April 2014 the New Zealand Screen Production Grant was introduced, by which international productions can access a 20 per cent baseline grant. A further 5 per cent is available for those that demonstrate wider economic benefits to New Zealand. The grant is managed by the New Zealand Film Commission. Movies Shot: Kaho Na Pyaar Hai, I Hate Luv Stories and Players. New Zealand is popularly known as the destination where The Lord of the Rings and The Hobbit trilogy have been shot.
We have collaborated with established brands of this industry to showcase Victoria as an ideal romantic getaway. Victoria has hosted the Indian Film Festival of Melbourne, which has named Vidya Balan as its ambassador. Facilities: We normally support production houses with on-ground arrangements such as shortlisting shoot venues/sites, F&B options and accommodation. Additionally, we also support the production house with the requirement for crew/ staff, if required. Victoria has a dedicated film commission that provides incentives to encourage producers to bring their film and television projects to Victoria; offer comprehensive location services including detailed, bespoke location surveys, budgets, schedule and logistical research, liaison with local authorities and industry stakeholders on behalf of clients and manage enquiries on a case-by-case basis and assist local production service companies pitching out on projects from India. Movies Shot: Chak de India; Bhag Milkha Bhag, and television serials like Pyaar Ka Dard.
In India, feature films reach all types of target audiences and are watched by millions of people. This trend helps in promoting the destination in a big way. Facilities: Due to its moderate weather, shooting in Mauritius is possible round the year. The Government of Mauritius provides a subsidy of up to 40 per cent of the costs incurred during shoots. The quantum of subsidy is dependent on the producers spending a minimum qualifying amount. Movies shot: Bollywood movies like Sorry Bhai!, Kidnap, Break ke Baad, Kuch Kuch Hota Hai, have been shot in Mauritius. Some South Indian movies have also been shot here.
Film Tourism from India has created a huge impact on choices people make when planning their next travel. Nowadays, movies portray everything about a destination, from a country´s beautiful landscapes and locations to unique experiences that you can have in your next travel destination. Facilities: Spain offers fiscal incentives for both pure international or coproduction shooting projects. These incentives may also be combined with subsidies and sponsorships by local and regional authorities, on a case-bycase basis. Movies Shot: Zindagi Na Milegi Dobara, Vicky Cristina Barcelona, The Dictator, Knight and Day, Fast and Furious 6, and Game of Thrones Season 5 and 6 have also been shot in Spain.
Films shot in Ireland have helped to increase awareness about the destination, to whet the appetites of Indian travellers who are always on the lookout for new destinations. Facilities: Tourism Ireland also works closely with Irish Film Board (IFB), Northern Ireland Screen (NI Screen) and Invest Northern Ireland (Invest NI) for Bollywood opportunities and continues to see Bollywood as a key area of opportunity to raise the awareness among Indian consumers. From January 2015, Ireland's tax incentive for film and television was enhanced, creating a new tax credit programme with increased rate of relief, expansion of eligible expenditure criteria, and greater flexibility in the application process. Movies Shot: Ek Tha Tiger and Teraa Surroor. Star Wars and the Game of Thrones series are being filmed on the Wild Atlantic Way and Northern Ireland respectively.