Ode to Jaisalmer’s heritage
In spite of its Old World charm, Jaisalkot is equipped with modern amenities. Arvind Singh Chauhan, owner, The Jaisalkot, reveals more.
The Jaisalkot is an ode to the rich, royal heritage of Jaisalmer. It’s a brand new palace constructed as per 16th century designs of the royal palaces. The Jaisalkot endeavors to provide a modern viewpoint of a glorious warrior past which was rich in culture.
It has 50 tastefully-curated suites spread over 22 acres of land – meant to represent the proverbial oasis in the desert. "The idea is to provide a Rajputana experience which is second to none; it is to blur the timelines between the modern and the era gone past for the discerning luxury leisure seeker," says Chauhan For 2017, Chauhan plans to get the STP (Segmentation Targeting Positioning) right and put the distribution channels in place. "We will also focus on creating a lot more ‘wow’ factor around our properties which already reflect in repeat bookings and great consumer reviews," he adds.
The hotel is in the process of entering into strategic alliances with a lot of DMCs, TMCs, e-commerce companies, and FTOs. "We are also looking at high-end destination weddings and MICE. The Jaisalkot as a vision is a product of years of planning and passion. It is envisaged as a future synonym for the Jaisalmer," says Chauhan. His son Manvendra Singh Chauhan has created the interiors of Jaisalkot.
He says the year 2017 will be built on buzz marketing to introduce the brand ‘Jaisalkot’, closely monitoring and curating perception-based marketing. "We will also focus on flawless service delivery, end-to-end sales support and maintaining a fluid position to create the first consumer-made luxury brand," he adds.