Customised packages for India
M. Jawed Khan, Managing Director, Holiday Konsepts, believes that customisation helps companies deliver the level of service that is closest to the expectations of the client.
QWhat will be your focus for the international market next year?
Having established our business only last year, this year’s focus will be on tapping new prospective areas of business. We will be promoting some different packages that showcase the essence of India such as the lifestyle in Indian villages with a taste of ethnic cuisine and many more. Based on this concept, we already have business from the South Africa market this year. For the new year, we have firm plans to represent ourselves in France. We are in touch with our overseas partners and we will soon come up with our associate office in Nimes in France.
QWhat is your strategy to achieve your target for 2017?
We are travelling in unexplored areas of India and preparing new packages keeping in mind the basic needs of a traveller. We will be promoting the packages round the globe through focused marketing i.e. advertisements in international magazines, websites and other social media platforms. We are sure that people will like the same and feel the true essence of India and will help us in achieving our goals.
QCustomisation of packages is your core strength that you offer to clients. Why do you think it is important today?
Customisation helps deliver services to the closest level of expectation of client. They don’t need to adjust or compromise to their requirements as the package is customised according to their requirements and preferences. Also, companies that can keep pace with consumer expectations will always have a better chance of being successful.
QHow has 2016 been for you so far? Things were a bit slow in the first quarter. But they improved Q2 onwards. For outbound market, our focus and expertise lie with destinations like Europe, Australia, New Zealand, South Africa and Dubai where our FIT team did really well. We have a team of energetic destination experts, who did not leave any stone unturned to deliver the best and hassle-free services. We also have good response from our South Africa market for inbound. Even the Indian domestic market responded well to us in terms of MICE group and college/school group movement. In all, it’s been encouraging and motivating for us.
We are in touch with our overseas partners and we will soon come up with our Nimes in France