Experiential travellers on the rise
The Globus family of brands’ budget friendly division Cosmos plans to add offbeat destinations like Vietnam, Mexico and Cuba, among others to its list.
The Globus family of brands has been providing travel services for decades, understanding and growing as per the needs of the evolving traveller. The group has four different categories to suit the requirement of every type of tourist – a luxurious Globus journey, budget-friendly Cosmos vacation, Monograms travel package for independent travellers and the allinclusive Avalon Waterways river cruise.
Speaking about its budget travel wing, Varesh Chopra, Regional Director for South Asia and the Middle East, explains, “Cosmos targets experiential vacations to adventurous clients who love to learn and delve into new cultures and unique destinations. They represent a new breed of savvy travel enthusiasts who appreciate more immersive experiences in the company of fellow international travellers,” he informs. Cosmos’ 2017 list additionally includes new destinations like Vietnam, China, Japan, Mexico and Cuba, unique destinations that have been overlooked for many years.
The group boasts a high repeat clientele factor. “A majority of our guests are repeat customers – around 60 per cent keep coming back to their favourite way of travelling,” he says. In return, repeat travellers also get very attractive loyalty discounts which adds up to help agents and sellers effectively retain clientele, whilst ensuring they have a superlative experience.
For the coming year, the Globus family of brands will continue to focus on value. “Our choice of itineraries, destinations, travel styles, the length of stay, travel dates and prices is unmatched and we will continue to focus on providing value to our travellers and that would mean the best experience at the least cost possible,” adds Chopra.