Insuring success
TrawellTag Cover-More’s strategy now is to be a step ahead and equip itself to better serve its customers and travel agents through partnerships, customisation and cutting-edge, technology-driven tools.
The focus this year for TrawellTag Cover-More will be on e-commerce, data analytics, technology and education by experience which it believes are inter-related. It recently partnered with competitive online travel engines and airlines to deliver customised travel protection for their customers that is backed by real-time data analysis, thus enhancing their travel offering and also providing them a model for optimising revenue.
Dev Karvat, Managing Director, TrawellTag CoverMore, adds, “Foraying into the e-commerce and data analytics space will be just one aspect of our future offerings. Our primary focus has always been and will be to enable the travel agents to adapt to new business models and capitalise on travel ancillary services in order to evolve their revenue models. We also constantly strive to innovate our products based on their feedback.”
To increase awareness about travel insurance and the protection it provides, TrawellTag Cover-More is implementing several initiatives with its partners. Karvat reveals, “We provide marketing support to our trade partners, particularly travel agents, so that they can talk to their customers about why travel ancillary services are important. One of our biggest initiatives is our ‘Travel Agent’s Engagement Programme’, which reaches out to travel agents across India to enhance their knowledge of travel insurance and enable them to up-sell.” The company has successfully completed this programme in 12 cities across India and it is looking to roll it out in 20 more cities in 2017. Explaining how this programme has shown positive results, he adds that travel agents are gradually realising that providing their customers with the right protection ultimately enhances their service standard. Also, offering personalised travel solutions with unique benefits are mandatory and no longer a frill benefit for vacationers. “Until a few years ago, less than 20 per cent of outbound travellers from India would buy travel insurance, but in recent times there has been a shift in people’s attitude towards buying travel insurance. Several insurance companies and ancillary service providers are now investing in educating people on the importance of being protected while travelling,” Karvat adds.