TAFI launches new logo for image revitalisation
Armed with a new logo, the Travel Agents Federation of India (TAFI) is keen on renewing its image as an association with vigour which, it hopes, will be emphasised by its increased presence on a new digital platform by 2017.
The Travel Agents Federation of India (TAFI) is getting a make-over. It recently launched a new logo in New Delhi, doing away with the five-year-old red in exchange for a fresh, trim look. Introducing the new logo to members of the Western India region in Mumbai, Pradip Lulla, Vice President, TAFI, said, “We wanted to get a new look and this objective is achieved with the new logo in blue depicting the sky. Our tagline is ‘The Way Forward’. This would be the right way to express our objective for the association. The logo starts with a dark shade of blue slowly fading into a lighter blue that signifies moving from darkness to light. This depicts our aim to empower our members.”
Speaking about activities for the coming year, Lulla adds, “We will have symposiums starting next year over and above our annual convention. One of our main objectives is to get on a digital platform where we can integrate our members. The Managing Committee is working on the details of the digital platform. We have already identified the platform but basic implementation needs to be firmed up. It will be confirmed by early next year.”
The symposium, he reveals, will discuss on how to improvise on its existing Joint Bank Guarantee program. The convention details will be divulged by March 2017. Lulla adds that TAFI is also looking at new ways of educating its members on how to do business better.