Korean enters new markets
To apprise the trade of new Delhi-Seoul flight, and destination Korea, Acumen Overseas, Korean Air's GSA in India, organised a networking event in Delhi.
Korean Air’s newly launched five times a week flight from Delhi to Seoul would certainly boost the traffic between the two destinations. Prithviraj Singh Chug, Director, Acumen Overseas, GSA of Korean Air in India, said, “Korea has long been a corporate travel market, but we are focusing on Korea as a new holiday destination and also promoting both Korea and Japan together. We are giving connectivity to 11 cities in Japan and also transpacific destinations, where we have excellent connections.”
The new flight is going to start in December, reveals Choong Hee Lee, Regional GM, Korean Air. “The Indian market is growing, but it isn’t the case with Korea, where it’s been steady for years. We are sharing the load with other airlines. Thus, we need to prepare for more service compared to other airlines,” he added. Pukhraj Singh Chug, Managing Director, Acumen Overseas, also claimed that there is a lack of knowledge in the market about Korea as a destination, and that would be the main focus for them as well. “This flight, which will fly five times a week, is also going to help Koreans to come to India. It would bring a lot of possibilities to earn foreign exchange for Indian companies or businessmen. Secondly, this connection, the way it has been worked upon, offers immense opportunities for Indian travellers overseas. The new flight also boosts connectivity to West Coast and Australia. Korean Air network is very large, and with the Mumbai flights being in operation already, we can do a lot of tailormade products.”
Prithviraj Chug added, “. We are giving very good inflight services and flat beds for Business Class. We are talking to big travel partners and we are convincing the end customer to actually shift its focus from Europe or Middle East, and actually try new destinations like Korea and Japan.”