The digital-human balance

Digital first, the slogan that was once confined to tech companies and a few start ups is slowly becoming an anthem for every industry. The mantra today is get online, not in line. Gone are the days when you had to be physically present to complete chores, now all you need is a phone, a laptop and a working internet connection. With this digital invasion rapidly taking over, the travel industry, like every other industry, is also reinventing itself to cater to everybody’s digital needs. You will find apps for every query relating to travel and hospitality. As technological innovation gains ground in the travel and hospitality industry, social media has become another powerful medium. But digital innovation does not mean that we discount brick and mortar business. Although online plays an important role, the human connect brings a brand to life, quite literally. It would be shortsighted to dismiss the importance of brick and mortar businesses, but one should also keep in mind that digital channels are here to stay.