Ex­pe­ri­ence pure de­light @ NZ

With the coun­try’s ex­em­plary 100% Pure New Zealand cam­paign, Steven Dixon, Tourism New Zealand’s Re­gional Man­ager — South and South East Asia, ex­pects to con­tinue see­ing dou­ble-digit growth in ar­rivals from In­dia to New Zealand year-on-year.

TravTalk - India - - NTO - NISHA VERMA

The 2017 edi­tion of Tourism New Zealand’s flag­ship B2B event—Kiwi Link, was for the first time held in Delhi. Speak­ing on the side­lines of the event, Steven Dixon, Tourism New Zealand’s Re­gional Man­ager - South and South East Asia, said, “We are ex­cited to have Kiwi Link for the first time in the cap­i­tal city of In­dia. For the lat­est edi­tion of the event, we’ve got sup­port from the New Zealand tourism in­dus­try as well as from In­dian travel agents. We have got a huge con­tin­gency of In­dian agents here that has come from dif­fer­ent parts of In­dia, es­pe­cially Mum­bai. In­ter­est­ingly, we are also see­ing travel trade from Delhi in big num­bers and a lot of busi­ness hap­pen­ing through the meet­ings.”

He in­formed that they had 40 prod­ucts, which in­cluded 35 tourism op­er­a­tors from New Zealand, four air­lines and Im­mi­gra­tion New Zealand. “This is more than we’ve had in the past, and this year is par­tic­u­larly ex­cit­ing as we have launched the re­freshed New Zealand spe­cial­ist pro­gramme. In the 100% Pure New Zealand spe­cial­ist pro­gramme, we have taken a tiered ap­proach, with gold, sil­ver and bronze lev­els of spe­cial­i­sa­tion. The agents can be a part of the spe­cialised­course through the pro­vided mod­ules and at­tain a cer­tain level with their merit. We will be an­nounc­ing four trips to New Zealand this year for some of the qual­i­fied agents, who will be cho­sen on the ba­sis of a draw in Novem­ber 2017.”

Dixon re­vealed that New Zealand is see­ing dou­bledigit growth in In­dian ar­rivals. “We’ve had 57,000 ar­rivals from In­dia to New Zealand be­tween June 2016 and May 2017, which is an in­crease of 15 per cent from the last year, that is, June 2015 to May 2016. We are par­tic­u­larly ex­cited to see the growth com­ing from Delhi and North In­dia,” he said. He added that In­dia is one of their top 10 source mar­kets.

He in­formed that their New Zealand part­ners have joined to­gether and cre­ated in­ter­est­ing itin­er­ar­ies, which may find fer­vour with the In­di­ans. They have also launched the lat­est ver­sion of their 100% Pure New Zealand cam­paign. “Last week, we launched ‘where one jour­ney leads to an­other’, which is our new twist on the 100% Pure New Zealand cam­paign. The brand has been run­ning for 17 years and we keep re­fresh­ing it,” re­vealed Dixon.

Get­ting a visa to New Zealand is not a prob­lem, he in­sisted. “The visa pro­cess­ing time is of around five days, and it is a very sim­ple and cost-ef­fec­tive process. There is no bar­rier in com­ing to New Zealand,” he as­serted. Talk­ing on con­nec­tiv­ity, he said that they have many one-stop op­tions to reach New Zealand from In­dia, like Bangkok, Sin­ga­pore, Aus­tralia and Kuala Lumpur.

We’ve had 57,000 ar­rivals from In­dia to New Zealand be­tween June 2016 and May 2017, which is an in­crease of 15 per cent from the last year, that is, June 2015 to May 2016

Fu­ture, he said, looks quite promis­ing, as they are hope­ful to con­tinue see­ing dou­ble-digit growth from the In­dian mar­ket. “There is great sup­port from New Zealand tourism in­dus­try and even bet­ter sup­port from the travel trade in­dus­try of In­dia. The fu­ture looks promis­ing and we are very ex­cited about it,” he con­cluded.

Steven Dixon Re­gional Man­ager - South and South East Asia Tourism New Zealand

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.