Eros Hotel targets leisure tourists
Strategically located in the business district of South Delhi, Eros Hotel has recently refurbished its inventory and has also revamped its website to encourage guest engagement and increase revenue generation.
Eros Hotel, Nehru Place, provides close proximity to major corporate hubs as well as tourist attractions and that is one of its unique propositions, believes Dhananjaai Singh, VP Operations at Eros Hotel New Delhi, Nehru Place. He feels that another USP of the hotel is the set of choices it offers for shopping, dining and entertainment in and around the hotel, which makes it stand apart from other hotels in New Delhi. The Hotel offers 218 guest rooms and suites, with a banqueting space spread over an area of 25,000 square feet, which can accommodate up to 2000 guests. The hotel also offers various F&B options. The spa — Healthy Self offers various healing treatments, along with facilities like steam, sauna and individual jacuzzis. Apart from this, the hotel also offers a 9-hole Putting Green, specially for golf lovers.
Eros Hotel caters to both business and leisure segments due to its close proximity to the business districts and is also focusing on inbound tourism. “Our mix would essentially be 55 per cent domestic and 45 per cent international travellers. We recently completed refurbishment of the rooms and salon and will be relaunching Lounge AND Bar soon,” says Singh. The Hotel plans to maintain strong visibility on all social media and digital platforms and an active presence in print media.
Singh explains that travel trade has been one of the strongest supporters for the hotel in revenue generation. “We believe in a symbiotic relationship with travel agents who connect us to new FTOs, and this is driven through an enticing business proposition for our partners after which sales follows inevitably. We also maintain a constant synergy with online booking portals for better reach, content management and online reputation,” he adds. The hotel has also revamped its website with a vision to make it more userfriendly and encourage guest engagement, which in turn will help in revenue generation.