Eros Ho­tel tar­gets leisure tourists

Strate­gi­cally lo­cated in the busi­ness dis­trict of South Delhi, Eros Ho­tel has re­cently re­fur­bished its in­ven­tory and has also re­vamped its web­site to en­cour­age guest en­gage­ment and in­crease rev­enue gen­er­a­tion.

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Eros Ho­tel, Nehru Place, pro­vides close prox­im­ity to ma­jor cor­po­rate hubs as well as tourist attractions and that is one of its unique propo­si­tions, be­lieves Dhanan­jaai Singh, VP Op­er­a­tions at Eros Ho­tel New Delhi, Nehru Place. He feels that an­other USP of the ho­tel is the set of choices it of­fers for shop­ping, din­ing and en­ter­tain­ment in and around the ho­tel, which makes it stand apart from other ho­tels in New Delhi. The Ho­tel of­fers 218 guest rooms and suites, with a ban­quet­ing space spread over an area of 25,000 square feet, which can ac­com­mo­date up to 2000 guests. The ho­tel also of­fers var­i­ous F&B op­tions. The spa — Healthy Self of­fers var­i­ous heal­ing treat­ments, along with fa­cil­i­ties like steam, sauna and in­di­vid­ual jacuzzis. Apart from this, the ho­tel also of­fers a 9-hole Putting Green, spe­cially for golf lovers.

Eros Ho­tel caters to both busi­ness and leisure seg­ments due to its close prox­im­ity to the busi­ness districts and is also fo­cus­ing on in­bound tourism. “Our mix would es­sen­tially be 55 per cent do­mes­tic and 45 per cent in­ter­na­tional trav­ellers. We re­cently com­pleted re­fur­bish­ment of the rooms and salon and will be re­launch­ing Lounge AND Bar soon,” says Singh. The Ho­tel plans to main­tain strong vis­i­bil­ity on all so­cial me­dia and dig­i­tal plat­forms and an ac­tive pres­ence in print me­dia.

Singh ex­plains that travel trade has been one of the strong­est sup­port­ers for the ho­tel in rev­enue gen­er­a­tion. “We be­lieve in a sym­bi­otic re­la­tion­ship with travel agents who con­nect us to new FTOs, and this is driven through an en­tic­ing busi­ness propo­si­tion for our part­ners after which sales fol­lows in­evitably. We also main­tain a con­stant syn­ergy with on­line book­ing por­tals for bet­ter reach, con­tent man­age­ment and on­line rep­u­ta­tion,” he adds. The ho­tel has also re­vamped its web­site with a vi­sion to make it more user­friendly and en­cour­age guest en­gage­ment, which in turn will help in rev­enue gen­er­a­tion.

Dhanan­jaai Singh VP Op­er­a­tions Eros Ho­tel New Delhi, Nehru Place

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