Out­bound Kon­nec­tions to sign new clients

The com­pany will soon add new clients to its grow­ing port­fo­lio, in­clud­ing a ho­tel chain in one of the is­land des­ti­na­tions. An em­pha­sis on of­fer­ing PR and so­cial me­dia ser­vices has strength­ened its ap­peal.

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Rep­re­sen­ta­tion com­pany Out­bound Kon­nec­tions is up­beat about adding new clients that are in­ter­ested in tap­ping the In­dia mar­ket, the lat­est one be­ing a ho­tel chain in one of the is­land des­ti­na­tions. With­out re­veal­ing the name, Ko­mal Seth, Di­rec­tor, Out­bound Kon­nec­tions, said, “We have grown in size over the years and we now have a big PR and so­cial me­dia team. As a rep­re­sen­ta­tion com­pany, we re­alised that in or­der to grow the busi­ness we need to also fo­cus on these two key as­pects of pro­mo­tion as against merely do­ing sales and ba­sic mar­ket­ing ac­tiv­i­ties.”

The com­pany has de­vel­oped a strong PR net­work in South In­dia and East In­dia as well. “The PR team is young, dy­namic is made of peo­ple from di­verse back­grounds, not just travel, like ad­ver­tis­ing, ho­tels and data an­a­lyt­ics. So they have out­ofthe- box ideas and they know how to tap the mil­len­ni­als,” Seth adds.

The com­pany now has a di­verse range of clients, from air­lines to tourism boards, theme parks and DMCs. Its new fo­cus area is Europe and South Amer­ica to tap more clients. “Travel prod­ucts from these two re­gions have huge po­ten­tial for the In­dian mar­ket which is un­der­served as far as these two des­ti­na­tions are con­cerned,” she re­veals. Up­com­ing ac­tiv­i­ties

Its client SriLankan Air­lines re­cently com­menced in­au­gu­ral flights from Hy­der­abad, Coim­bat­ore and Visakhapatnam. This Au­gust, it hosted an event in Kolkata for its trade part­ners to thank them for their sup­port. A feather in the cap has been SriLankan Air­lines’ In­dia-Colombo-Mel­bourne flight start­ing from Oc­to­ber 2017. In­tro­duc­tory fares start from as low as 40,000 for the trade. Mean­while, Shar­jah Tourism is com­menc­ing a four-city road­show in Septem­ber 2017 to Jaipur, Ahmed­abad, Chen­nai and Hy­der­abad.

Ko­mal Seth Di­rec­tor Out­bound Kon­nec­tions

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