ATOAI’s Con­ven­tion: Sept 18-21

The 13th An­nual Con­ven­tion of Ad­ven­ture Tour Op­er­a­tors As­so­ci­a­tion of In­dia (ATOAI) will be held from Sept 18-21, 2017, in Ker­ala. Po­ten­tial of ad­ven­ture tourism in In­dia and show­cas­ing Ker­ala in a new light will be dis­cussed.

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ATOAI’s 13th An­nual Con­ven­tion will be hosted at Back­wa­ter Rip­ples Re­sort in Ku­marakom, Ker­ala, and is ex­pect­ing par­tic­i­pa­tion of 350-400 del­e­gates. The theme of this year’s Con­ven­tion is ‘Emerg­ing Path­ways’, which will fo­cus on mak­ing In­dia as the ad­ven­ture cap­i­tal of the world. The con­ven­tion will pro­vide a plat­form for key stake­hold­ers of the in­dus­try in­clud­ing rep­re­sen­ta­tives of the govern­ment, tourism boards and other play­ers, to de­lib­er­ate upon ad­ven­ture tourism pol­icy; ca­pac­ity cre­ation; re­spon­si­ble tourism and mar­ket­ing of this seg­ment, in­forms Ra­jesh Ojha, Hony. Sec­re­tary, ATOAI, and Chair­man for ATOAI Con­ven­tion.

He says, “In­dia is the only coun­try in the world that of­fers ev­ery pos­si­ble ad­ven­ture ac­tiv­ity. Un­for­tu­nately, In­dia has not been able to fully cap­i­talise on the ad­van­tages of this seg­ment and po­si­tion it­self as the pre­ferred ad­ven­ture desti­na­tion at a global level. The year 2017 marks a wa­ter­shed year when the as­so­ci­a­tion has taken upon it­self to raise the bar for this seg­ment and to de­velop and mar­ket In­dia as the ad­ven­ture cap­i­tal of the world.”

Ojha be­lieves that In­dia is a coun­try that of­fers al­most ev­ery ad­ven­ture and ac­tive hol­i­day ex­pe­ri­ence that one can seek. “As the def­i­ni­tion of ad­ven­ture has ex­panded in present times, In­dia too has en­hanced its game to of­fer ev­ery­thing un­der the large um­brella of ad­ven­ture tourism. Be it ski­ing, wa­ter raft­ing, trekking, off-road ad­ven­tures, bik­ing, cy­cling, scuba div­ing, river cruis­ing, angling, bungee jump­ing, bal­loon­ing, cav­ing, bird­ing, ad­ven­ture parks, na­ture re­treats, moun­taineer­ing or more, In­dia has it all,” says Ojha.

Te­jbir Singh Anand, Vice Pres­i­dent, ATOAI, adds, “We have had our pre­vi­ous con­ven­tions in the north but ad­ven­ture tourism is spread across the coun­try. Ker­ala has un­tapped po­ten­tial for ad­ven­ture ac­tiv­i­ties like kayak­ing, ca­noe­ing etc. and so it now needs to be show­cased for ad­ven­ture tourism as well, not just prod­ucts like Ayurveda and back­wa­ters.”

Ra­jesh Ojha Hony. Sec­re­tary ATOAI

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