Just as the sun rises in the east, East India has led the way forward for the rest of the country in various fields, including culture and heritage. Home to a wide variety of customs and traditions and being the perfect amalgamation of various cultures, India draws many domestic and international tourists to the region. As a tribute, India Travel Awards recognises the achievers of the travel and tourism industry, who have worked steadfastly towards enhancing the environment to allow growth of this business. These stalwarts need to be acknowledged, appreciated and encouraged in every region of the country – North, South, East and West. Our top-most honour, the Gold Maya, is awarded to those stalwarts who have shaped the industry the way it is today and created innovative ways and products to take the industry a notch higher. The awards ceremony is brought to life by a charismatic anchor and singer who makes everyone dance and sing to her beats. At the black-tie, Silver Service event, various performers enthral and amuse the audience. The 4th edition of East India Travel Awards in Guwahati was the beginning of a new journey of long-term associations for and a renewal of the bond that we shared with many others. India Travel Awards will be travelling to various other cities in East India in its subsequent editions. Thus, we take upon ourselves, in our own small way, to revive and enhance tourism in the eastern part of the region.