Ezeego1 tack­les dis­rup­tions

Ezeego1.com recorded a mid-year growth of 25 per cent in air and ho­tel pack­ages. This year, Ezeego1.com is in­tro­duc­ing Is­rael and New South Wales to its clien­tele.

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Busi­ness has been good for Ezeego1.com in 2017 so far de­spite dis­rup­tive pol­icy mea­sures like de­mon­eti­sa­tion and GST, in­forms Neelu

Singh, CEO and Di­rec­tor, Ezeego1.com. “For us, Europe, USA and Far East Asia brought in max­i­mum busi­ness this year while busi­ness for Aus­tralia and New Zealand picked up. We have wit­nessed a midyear growth of around 25 per cent in air and ho­tel pack­ages. Our fam­ily hol­i­day seg­ment, which ac­counts for al­most 50 per­cent of our busi­ness, is the strong­est out­bound travel seg­ment,” says Singh. Apart from sum­mer hol­i­day pack­ages, the com­pany also saw an in­crease in ho­tel bookings and pack­ages for long week­ends across cities like Mum­bai, Delhi, Kolkata, Bengaluru and Ahmed­abad.

Singh points out that while pop­u­lar­ity of des­ti­na­tions like Europe, Aus­tralia, Thai­land, Dubai and Sin­ga­pore con­tin­ues to grow, the con­cept of ex­pe­ri­en­tial travel has marked the emer­gence of new and off­beat des­ti­na­tions. “Ba­sis our cus­tomer feed­back and enquiries, we are mar­ket­ing des­ti­na­tions like Is­rael, New South Wales, Aus­tria and New Zealand this year. For in­stance, Aus­tria is mar­keted for the cul­ture and scenic beauty and Is­rael for its his­tory,” adds Singh.

Ezeego1.com en­hanced its on­line ho­tel prod­uct with a tar­get to reach out to 10,000 travel agents across In­dia that cater to all bud­gets and has re­ceived an over­whelm­ing re­sponse in the B2B mar­ket, in­forms Singh. “In out­bound mar­ket, we saw a 2x growth in pas­sen­ger count to short-haul des­ti­na­tions such as Thai­land, Dubai, Sin­ga­pore. We have in­tro­duced pack­ages that can cater all kinds of cus­tomer re­quests, be it for low-ticket/ short-haul or pre­mium-size/ long-haul des­ti­na­tions and are also in­tro­duc­ing a wide as­sort­ment of prod­ucts that will help us to cater to a big­ger con­sumer base. We are ex­pect­ing this strat­egy to drive 30-40 per cent growth in out­bound leisure,” she adds.

De­lib­er­at­ing on the mar­ket­ing plans for the com­pany this year, Singh elab­o­rates that Ezeego1.com has made mar­ket­ing al­liances with key in­ter­na­tional tourism boards to iden­tify and mar­ket their of­fer­ings to the tar­get groups in In­dia. “Our fo­cus in B2B mar­ket is to strengthen our re­la­tion­ships with as­so­ciates in the trade, in­clud­ing agents, sup­pli­ers, tourism boards and other al­liance net­works. We have been work­ing on strate­gic part­ner­ships with many ma­jor tour op­er­a­tors and travel agen­cies across Tier-II and -III mar­kets.

Neelu Singh

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