Ezeego1 tackles disruptions
Ezeego1.com recorded a mid-year growth of 25 per cent in air and hotel packages. This year, Ezeego1.com is introducing Israel and New South Wales to its clientele.
Business has been good for Ezeego1.com in 2017 so far despite disruptive policy measures like demonetisation and GST, informs Neelu
Singh, CEO and Director, Ezeego1.com. “For us, Europe, USA and Far East Asia brought in maximum business this year while business for Australia and New Zealand picked up. We have witnessed a midyear growth of around 25 per cent in air and hotel packages. Our family holiday segment, which accounts for almost 50 percent of our business, is the strongest outbound travel segment,” says Singh. Apart from summer holiday packages, the company also saw an increase in hotel bookings and packages for long weekends across cities like Mumbai, Delhi, Kolkata, Bengaluru and Ahmedabad.
Singh points out that while popularity of destinations like Europe, Australia, Thailand, Dubai and Singapore continues to grow, the concept of experiential travel has marked the emergence of new and offbeat destinations. “Basis our customer feedback and enquiries, we are marketing destinations like Israel, New South Wales, Austria and New Zealand this year. For instance, Austria is marketed for the culture and scenic beauty and Israel for its history,” adds Singh.
Ezeego1.com enhanced its online hotel product with a target to reach out to 10,000 travel agents across India that cater to all budgets and has received an overwhelming response in the B2B market, informs Singh. “In outbound market, we saw a 2x growth in passenger count to short-haul destinations such as Thailand, Dubai, Singapore. We have introduced packages that can cater all kinds of customer requests, be it for low-ticket/ short-haul or premium-size/ long-haul destinations and are also introducing a wide assortment of products that will help us to cater to a bigger consumer base. We are expecting this strategy to drive 30-40 per cent growth in outbound leisure,” she adds.
Deliberating on the marketing plans for the company this year, Singh elaborates that Ezeego1.com has made marketing alliances with key international tourism boards to identify and market their offerings to the target groups in India. “Our focus in B2B market is to strengthen our relationships with associates in the trade, including agents, suppliers, tourism boards and other alliance networks. We have been working on strategic partnerships with many major tour operators and travel agencies across Tier-II and -III markets.