New markets to be the focus
lenges that have made expertise, experience and insights indispensable. Munshi adds, “Thus, the theme and discussions are going to differ from the previous years, being more inspirational, thought provoking and relevant to the current scenario. The key message that we would like to convey to our members is that there are ample opportunities in the trade and it is crucial to identify the key areas of strength and understand new prospects around them.”
Sahni informs that the delegates will be staying at the luxurious Waldorf Astoria, a stunning beachfront resort surrounded by deserts, mountains and sea. Following the sessions, the delegates will have time to explore the key attractions in Ras Al Khaimah. “The intention of the convention is also to introduce new markets to the tour operators which will add value to the already existing markets that they sell. If one looks at the statistics, there is a huge gap between the number of Indians travelling to Dubai and Ras Al Khaimah and we are looking at utilising that for the benefit of the tour operators so that they can extend their tours to this destination, with an added cost. Those travelling to Dubai are also looking for an add-on product and Ras Al Khaimah is a perfect fit. I feel a six night itinerary is perfect where travellers can explore three nights in Dubai and the rest in Ras Al Khaimah as the destination is replete with beaches, mountains, adventure activities and resorts that promise a relaxing holiday,” says Sahni. Commenting on the reasons to choose Ras Al Khaimah as the convention location, Munshi elaborates that OTOAI always looks for destinations that it needs to push from the Indian market. “Ras Al Khaimah is a progressive hub of culture and tourism. We chose it to showcase the magnificent landscapes, coastlines and rich history and culture to our delegates so that both, the industry and the members can benefit mutually. Ras Al Khaimah will also gain exposure from branding in the Indian outbound travel industry which in turn will increase their visibility and hopefully give them a huge leap in terms of the number of visitors from India,” says Munshi.
Sahni further adds that initially they will be marketing the destination to FIT travellers, honeymooners, families and luxury travellers in India and soon will venture into MICE and wedding segment of travel. “Ras Al Khaimah Tourism Development Authority (RAKTDA) has come forward in a big way and is supporting the trade in India. I would suggest that we should collaborate with them and help push the destination in the Indian market with our network,” he says.