TCEB ex­tends cam­paign for agents

Af­ter record­ing over­whelm­ing re­sponse to its ‘Con­vene in Par­adise’ cam­paign from In­dia, the Thai­land Con­ven­tion & Ex­hi­bi­tion Bureau has ex­tended it for an­other year for trade.

TravTalk - India - - NTO - HAZEL JAIN

When the Thai­land Con­ven­tion & Ex­hi­bi­tion Bureau (TCEB) launched its cam­paign ‘Con­vene in Par­adise’ in In­dia to en­cour­age MICE agents and cor­po­rate houses to send their groups to Thai­land, it had planned to float it only for two years. But the re­sponse in that du­ra­tion was so over­whelm­ing that TCEB has an­nounced an­other year’s ex­ten­sion un­til 2018.

The scheme tar­gets large-scale events with more than 1,000 peo­ple who would get fi­nan­cial sup­port from TCEB to the tune of ap­prox­i­mately ` 2 mil­lion (or Thai Baht 1 mil­lion). Vichaya Soon­thorn­sara­toon, Di­rec­tor, Con­ven­tions De­part­ment, TCEB, who was in In­dia with a huge del­e­ga­tion re­cently, said, “The con­ven­tion and con­fer­ence mar­ket in In­dia is huge. It stands at num­ber 2 for MICE in the top-10 list for in­ter­na­tional source mar­kets for Thai­land only af­ter China. Our fo­cus is to de­velop the as­so­ci­a­tion busi­ness from In­dia to Thai­land. On this visit to In­dia, I met a few as­so­ci­a­tions in New Delhi where we con­ducted a pre­sen­ta­tion to show what TCEB and Thai­land can do for them. Close to 70 as­so­ci­a­tions at­tended, which in­cluded as­so­ci­a­tions like In­dian Paint and Coat­ing As­so­ci­a­tion, The Tex­tile As­so­ci­a­tion, etc.”

She added that the num­bers for con­ven­tions from In­dia has dropped a bit in the last year be­cause of cer­tain changes in the tax pol­icy in In­dia that has im­pacted busi­nesses. TCEB is also pro­mot­ing newer des­ti­na­tions in Thai­land for con­ven­tions. This in­cludes five MICE cities of Bangkok, Chi­ang Mai, Pat­taya, Phuket and Khom Kaen. “Khom Kaen is an up­com­ing des­ti­na­tion and a new one for In­dia. It is the north-east­ern prov­ince close to Viet­nam and Cam­bo­dia. It also has a new con­ven­tion and ex­hi­bi­tion cen­tre which is ready. An­other new mega project that we are pro­mot­ing is in Bangkok called ICONSIAM. This in­cludes a shop­ping mall, a res­i­dent tower, and a con­ven­tion fa­cil­ity among oth­ers and will be com­pleted in 2019,” she adds.

Soon­thor ns a ra­toon also re­vealed that In­dia will see added in­vest­ment from TCEB in its mar­ket in or­der to in­crease the vol­ume of trade be­tween the two coun­tries.

The con­ven­tion and con­fer­ence mar­ket in In­dia is huge. It stands at num­ber 2 for MICE in the top-10 list for the in­ter­na­tional source mar­kets for Thai­land only af­ter China

Vichaya Soon­thorn­sara­toon

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